For the past 75 years, the Association for Postal Commerce (PostCom) has supported mailers and organizations that rely on the postal industry for business communication and commerce. Find out how GrayHair stays connected to one of the most influential associations in the industry.
The Green Guardians recently led a group of employee volunteers to attend the New Jersey Tree Foundation’s Fall Tree Planting Event, located in East Camden. The annual planting event is held in different locations across South Jersey with the help of local volunteer groups, schools, and community members.
GrayHair Software, the leading provider of postal data tools, releases a new version of its IMb tool that allows enterprise-level mailers management over a critical element of their postal data to provide visibility and insights related to critical mail communications delivery.
GrayHair employees recently united to launch the GrayHair Green Guardians, an environmentally-conscientious team spanning over seven different internal departments with members residing in the U.S. and overseas.
In this white paper, we take a look at:
This white paper will help you learn how leveraging postal data can benefit your organization.
Leveraging Postal Data to Increase Marketing Effectiveness
In this white paper, we take a look at:
This white paper will help you learn how clean data can expand your campaign’s reach.
Navigating the complexities of the USPS today is a daunting effort, mainly due to three recent factors: The pandemic, significant ongoing internal disruptions, and several unfavorable policy changes.
It’s essential to understand these five new truths and adjust your high-value mail strategy to ensure a smoother, more successful year.
Fill out the form below to download the eBook, “Delivering The Truth.”
How Postal Optimization Provides Enterprise-Wide Benefits
In this white paper, we take a look at:
This white paper will help you learn how leveraging postal data can benefit your organization.
Mail theft is not uncommon, as for years the practice of stealing cards from suppliers while in possession of the USPS has been prevalent. Most often, theft occurs as the result of a very organized crime operation. The problem is especially daunting for financial institutions and insurance companies that regularly send out millions of letters containing new and replacement credit cards, reimbursement checks, and policies. This paper dives into how delivery information can help monitor and understand anomalies in delivery events that could relate to a mailpiece being stolen.
A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities.
The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing.
Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers improve the quality of their addresses.
The details on how we helped this leading direct marketing agency substantially improve the quality of its mailing list are available in our new case study. By working with GrayHair, the agency received an outstanding 4% Nixie hit rate and a COA
One of GrayHair’s clients, a leading global health and well-being company, was faced with a challenge: how to reduce the costs of mailing to a new list consisting of 50 million records.
The solution? Enhancing its standard hygiene efforts (consisting of ACS™, COA data, CASS™, and NCOA) with GrayHair’s Universal Address Database (UAD).
A part of GrayHair’s Proprietary Address Hygiene offering, UAD is GrayHair’s proprietary database of COA and Nixie records used to help correct addresses prior to mailing. UAD represents mail intelligence from over 500 million consumer records. GrayHair customers contributing to a cooperative database of records generate the UAD records through the ACS system. It enables mailers to reduce returned mail by as much as 90 percent and produces
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
The USPS® unveiled its 10-Year Strategic Plan today.
GrayHair Enhances Mail Tracking System to Streamline Access and Analysis of Informed Delivery® Campaign Data
The 2020 Political Mail Guide is designed to prepare your organization for the upcoming elections. In addition to the Presidential election, there will be numerous congressional, gubernatorial, state, and local races. The need for handling of Election Mail and Political Mail is critical. Learn more about Vote By Mail and how to handle First-Class Mail® and USPS Marketing Mail® for campaign purposes.
GrayHair Software announces a signed partnership agreement with BlueCrest.
GrayHair Software announces the successful execution of its California Consumer Privacy Act (CCPA) compliance assessment.
GrayHair Software announces the availability of its newest product, Pallet Monitor. Pallet Monitor is an enterprise mail tracking solution that provides a set of dashboards and reporting tools that leverages the USPS® Informed Visibility® container scan data.
GrayHair Software today announces their nomination as a 2019 finalist for the Best Tech Work Culture category in the annual Timmy Awards, as selected by Tech in Motion.
GrayHair Software announces the successful completion of a Service Organization Control (SOC) 2 Type II Audit examination for its platform. The successful completion illustrates GrayHair’s ongoing commitment to create and maintain a secure operating environment for its clients’ confidential data.
Dylan Purse, VP of Product Management at GrayHair Software, discusses the challenges and benefits of end-to-end visibility in his presentation.
GrayHair Software announces the availability of its Mail Tracking for non-profits, designed to improve donor communication campaign performance. The GrayHair solution provides address quality service with the ability to monitor and manage an organization's entire mailstream.
Informed Visibility: How Did We Get Here, Why Did We Get Here , and Where Are We Going?
Angelo Anagnostopoulos, VP of Postal Affairs at GrayHair Software, presents an informative presentation on Informed Visibility® (IV®) covering these topics: a brief history, the current status, how is it used and the future of IV.
Dylan Purse, VP of Product Management at GrayHair Software, presented at NPF 2019. We know there were a lot of sessions at this year’s NPF so we are sharing Dylan’s presentation in case you missed it — or if you were able to attend and just want to have it to review or share with your co-workers.
Adam Collinson, Director of Research and Development at GrayHair Software, presented at NPF 2019. We know there were a lot of sessions at this year’s NPF so we are sharing Adam’s presentation in case you missed it — or if you were able to attend and just want to have it to review or share with your co-workers.
The 2019 National Postal Forum (NPF) was held at the Indianapolis Convention Center earlier this month. During Postmaster General Megan J. Brennan’s keynote address, she talked about the Postal Service’s commitment to business customers and to innovation.
Mail Owner Solutions – MailTrak®
MailTrak is GrayHair’s industry-leading outbound mail tracking application. This managed service is driven through the US Postal Services Informed Visibility® and uses the Intelligent Mail® barcode (IMb™) to provide valuable insight on the delivery of your mail.
