Elevate Your Mailing Results
GrayHair leverages a proprietary data platform and industry expertise to empower your organization to mitigate the impacts of communication failures, ensuring that your messages reach the intended recipients accurately and promptly.
Mail holds undeniable value, but large-scale execution poses challenges.
A failed communication occurs when a mailpiece does not reach the intended recipient in a timely manner. Whether it’s a credit card, a billing statement, or important marketing material, the repercussions of undeliverable mail extend beyond inconvenience.
12%
higher ROI reported for multichannel campaigns using direct mail
l
6 Billion
mailpieces went undelivered in 2023
l
$20 Billion
loss to the mailing industry in 2023 due to undeliverable mail
We recognize the challenges of interpreting USPS® data and navigating its nuances. That’s why we’re here to simplify the process for you.
Visibility
Gain invaluable visibility into mail processing and delivery.
Our comprehensive platform helps you meet regulatory requirements, monitor service levels, enhance omni-channel campaigns and enables proactive decision-making.
Intuitive, Interactive Dashboards
Useful data insights can be accessed through easy-to-read dashboards and customizable data feeds making it simple to proactively monitor trends, SLAs and solve problems.
- Real-time status of a single mailpiece’s location
- Projected in-home delivery dates
- Percentage of job or campaign successfully delivered
- Overall job status–Early, In Window, or Late
- Address Change Service and Secure Destruction reporting
- Client delivery compared to industry performance
- Address quality insights
- Vendor agnostic, gain unbiased visibility into supplier performance
Accuracy
Ensure the highest levels of address data quality.
Improve mail deliverability rates, reduce costs associated with returned or undeliverable mail, enhance customer experience and minimize failed communications by reaching the intended recipient with the appropriate message.
The GrayHair Process
Our advanced processes exceed industry standards to provide the highest levels of address data quality. We combine our process with industry-leading expertise to implement a business rules-driven process that leverages:
- CassTM
- NCOA® (18 and 48 Month)
- DSF2®
- Address Change Service (ACS®)
- Secure Destruction
- Our own proprietary address change data set
Our Clients Outperform Industry Averages
Enrichment
Enhance enterprise-wide value.
Access to detailed mailpiece data provides actionable insights that can be leveraged across different departments, driving operational excellence and maximizing organizational effectiveness
Fraud
Identify anomalies indicating potential mail theft events.
Call Center
Efficiently respond to customer inquiries with access to delivery data.
Remittance Operations
Monitor incoming mail to manage cash flow effectively.
Marketing
Integrate mail delivery data into multi-channel campaigns for higher response rates.
Client Experience
Proactively notify clients about mail arrivals to enhance satisfaction.
Compliance
Reduce USPS®service costs and ensure cancellation policy notification compliance.
Return Mail Operations
Streamline return mail processes with secure, real-time data access.
Understanding The Journey of a Mailpiece Is Critical to Minimize Failed Communications
From print through inserting and commingling, to the eventual USPS delivery, mailers can leverage critical metrics including: mail in-home dates, missed delivery windows, piece redirection, and others. Historically, there have been many blind spots across these events.