Blog / News

Closing the Loop Part 1: Addressing Your Data

2017-12-13T09:39:48-04:00October 25, 2017|

For a majority of businesses, direct mail is the heart of communications: invoicing and remittance, marketing, sales, customer support, and fraud prevention. Address data is the beat of that heart. Correct, complete, current, and compliant addresses are the foundation for cost savings, revenue generation, legal and regulatory compliance, and risk reduction for countless operations.

You need to reach your audiences at the right time, at the lowest possible cost, and to do so requires compliance with increasingly complicated - and sometimes conflicting – USPS®, federal, and industry-based regulations.

If mail is a significant cost center for your organization, and you rely on the postal service, then optimizing the quality of your address data presents an enormous opportunity. The problem and cost of bad data is too large to ignore.

USPS® Files Market Dominant and Competitive Price Changes with PRC

2018-09-04T11:52:45-04:00October 11, 2017|

The U.S. Postal Service™ filed Market Dominant and Competitive Price Changes with the Postal Regulatory Commission (PRC) on October 6, 2017. These filings were approved by the last member of the USPS Board of Governors (BOG) last November prior to his term expiring. The prices will go into effect on January 21, 2018, pending PRC approval.

Love Beyond Mail

2018-09-04T11:52:37-04:00October 11, 2017|

When you think ‘GrayHair’, we hope our 400 years of merged postal experience comes to mind. Maybe you think of us as the largest mail tracking company in the world or about our proprietary address cleansing services or our amazing customer service.

If you think of us as “the dog people,” we’ll take it. We are dedicated to our love of dogs, not only when we exhibit at events (a Dog Rescue at every NPF since 2011), but throughout the year by all of our GrayHair team. Here are two examples.

Using Informed Delivery for Marketing

2017-10-02T14:50:57-04:00October 2, 2017|

Nearly everyone is interested in what will be in their mailbox today. Mailers now have the ability to get messages to consumers as they preview their mailbox contents online.

Informed Delivery™ lets consumers digitally preview their mail before it arrives. Each morning, Informed Delivery subscribers receive an email that displays the front of letter-size mail, provided it is processed on automation equipment, showing who the sender is and to whom the letter is addressed. No action from the mailers is necessary to have mailpieces included in this program.