Big changes are coming to the United States Postal Service® in 2019 that will increase costs for mailers across the board. Are you prepared for what the USPS® price change, ACS™ billing, and Addressing Cycle O impacting CASS™, DPV®, NCOALink® and more mean to you and your company? The sooner you are prepared for these changes, the better off you and your business will be.
The deadliest wildfire in California’s history, the Camp Fire, started on November 8 and tore across Northern California for over two weeks.
Last month, the Postal Service announced that Secure Destruction will be available for First-Class flat mail (aka flats) starting November 30. Secure Destruction is a USPS program that allows for First-Class™ undeliverable-as-addressed (UAA) mailpieces, returned-to-sender mail, to be securely disposed by the USPS.
The Postal Service™ is proposing price changes for both Market Dominant and Competitive products to become effective on January 27, 2019. We will also see Promotions in 2019.
The new USPS® prices that will take effect on January 27, 2019 could mean that your 2019 postal budget might not be enough to cover the price increase.
As mentioned in last month’s newsletter, the Postal Service proposed new price changes for 2019.
The Postal Service’s Informed Delivery let’s people see scanned images of their mail before it arrives. About 13 million people use it. Unfortunately, a very small number of them are criminals.
Data is one of the greatest tools in a marketer’s arsenal, but some metrics are easier to track than others. Email open and click-through rates are available at a glance in real-time and Facebook will neatly package your impressions and engagement on an easy-to-read dashboard. But then there’s direct mail, an often-bigger financial investment that even seasoned pros may not be optimizing to its full potential.