Blog / News

GrayHair Joins the Hunger Games

2018-10-09T02:16:38+00:00 March 29, 2018|

On April 25, GrayHair will be participating in the Hunger Games event at the Food Bank of South Jersey (FBSJ). As a company we’ve participated in the event since 2014. The event challenges corporate teams (4 chefs on each team) to prepare an impressive dish in 45 minutes using a mystery box of ingredients with the help of a mentor appointed by the Food Bank or brought by the team.

The competition has been fierce and exciting during past events, with GHS celebrating a championship win the first year we participated. GrayHair is proud to support FBSJ, and to support our local communities!

Share this:

Bipartisan Group of Senators Introduces New Postal Reform Bill

2018-03-29T11:06:37+00:00 March 28, 2018|

On March 22, U.S. Senators Tom Carper (D-Del.), Jerry Moran (R-KS), Heidi Heitkamp (D-ND), and Claire McCaskill (D-MO) introduced The Postal Service Reform Act of 2018: Improving Postal Operations, Service, and Transparency to stabilize, preserve and improve the Postal ServiceTM – an essential part of our nation’s infrastructure and economy.

GrayHair Case Study: Leading Direct Marketing Agency Saves $2 Million with GrayHair

2018-03-29T11:10:18+00:00 March 28, 2018|

A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities.

The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing.

Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers improve the quality of their addresses.

The details on how we helped this leading direct marketing agency substantially improve the quality of its mailing list are available in our new case study. By working with GrayHair, the agency received an outstanding 4% Nixie hit rate and a COA hit rate of 1.5%. We processed a job of 100 million records for the agency and the impact of our work resulted in $2,227,500 in savings for the agency. Other benefits the agency received by working with GrayHair are discussed in the case study.

GrayHair uses

Share this:
QUESTIONS?