On Friday, December 1, 2017, the Postal Regulatory Commission (PRC) issued its findings related to the statutorily mandated review of the system for regulating rates and classes for Marketing Dominant products that was first established in 2006 by the Postal Accountability and Enhancement Act (PAEA). Throughout the last year, the PRC performed a comprehensive review to determine if the existing Market Dominant rate and classification system achieved the nine objectives and 14 factors established by Congress under PAEA.
The U.S. Postal Service® will deliver more than 15 billion pieces of mail this holiday season. Between Thanksgiving and New Year’s Day, the Postal Service™ also expects to deliver 850 million packages – an increase of over 10% compared to last year.
Although in January 2017, the USPS® announced a name change from Standard Mail to Marketing Mail™, mailers have been instructed to continue using “Standard Mail” through 2018. Pallet placards, tray and sack labels will continue to use STD Mail designation.
For the first time since 2011, the Sears Wish Book has been sent out. Add to this the Toys R Us catalog, the Neiman Marcus Christmas Book and many other catalogs that have filled mailboxes across the country and you’ll see that the old has become new.
The Irresistible Mail Award has a new name – The Next Generation Campaign Award – and a new focus. This year the award will celebrate campaigns that take advantage of Informed Delivery to communication with their consumer audience.
Is mail a significant cost center for your organization? Optimizing the quality of your address data can help you avoid potential waste.
To do so, you’ll need to apply a range of addressing tools, and develop a disciplined management plan which you’ll adjust over time. This plan will enable you to respond to new needs, and will reflect the evolving and improving quality of the data. In an earlier blog post, we reviewed the problems caused by bad data. Here, we’ll review the cost drain, and best practices for improving your data.