Certified Mail® is a Postal Service™ ancillary service that gives mailers an official receipt that provides proof that the item was mailed. Most mailers see green when they think about Certified Mail.
Big changes are coming to the United States Postal Service® in 2019 that will increase costs for mailers across the board. The sooner you are prepared for these changes, the better off you and your business will be.
Data is one of the greatest tools in a marketer’s arsenal, but some metrics are easier to track than others.
There's a generalization that younger generations are "anti-mail"; and, in some respects, they can be harder to engage. But that doesn't mean it's impossible. While certain millennial messages might be better suited for email or SMS, we've seen customers achieve great success reaching young audiences through mail.
From my experience, working in financial statement mailings can be a tough job. With the direct mail industry still thriving, these are the methods I’ve found work well for improving your financial mailing strategy and increasing responses.
The USPS is delaying the Move Update Census assessment implementation at least 30 days (maybe longer) since they have linked it to the Green and Secure initiative, which is going through the Federal Register process.
The new Move Update verification method assesses Mail Service Providers on a monthly basis starting with February data, meaning that, at the beginning of March, invoicing will be issued for any failures under the new verification method.
Is mail a significant cost center for your organization? Optimizing the quality of your address data can help you avoid potential waste.
The USPS® has provided notice of its plan to implement a new Move Update verification method on January 21, 2018, applicable to commercial First-Class™ Letters and Flats, and USPS Marketing Mail® Letters and Flats claiming presort and automation postage rates.
At the National Postal Forum 2017, the USPS® highlighted several exciting programs including the Informed Visibility® (IV®) initiative to the mailing industry.