There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
The USPS® unveiled its 10-Year Strategic Plan today.
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
What is CASS Cycle O? Coding Accuracy Support System...
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
Certified Mail® is a Postal Service™ ancillary service that gives mailers an official receipt that provides proof that the item was mailed. Most mailers see green when they think about Certified Mail.
Big changes are coming to the United States Postal Service® in 2019 that will increase costs for mailers across the board. The sooner you are prepared for these changes, the better off you and your business will be.
Data is one of the greatest tools in a marketer’s arsenal, but some metrics are easier to track than others.
There's a generalization that younger generations are "anti-mail"; and, in some respects, they can be harder to engage. But that doesn't mean it's impossible. While certain millennial messages might be better suited for email or SMS, we've seen customers achieve great success reaching young audiences through mail.
In the July 23rd Federal Register, the Postal Service™ announced that it’s proposing an amendment to the Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM®) to remove all references to the POSTNET™ barcode.
From my experience, working in financial statement mailings can be a tough job. With the direct mail industry still thriving, these are the methods I’ve found work well for improving your financial mailing strategy and increasing responses.
The USPS is delaying the Move Update Census assessment implementation at least 30 days (maybe longer) since they have linked it to the Green and Secure initiative, which is going through the Federal Register process.
The new Move Update verification method assesses Mail Service Providers on a monthly basis starting with February data, meaning that, at the beginning of March, invoicing will be issued for any failures under the new verification method.
GrayHair recently completed its SOC 2 compliance testing with HITRUST mapping, and our next annual audit is already underway. We’ve been SOC 2 certified for more than five consecutive years.
Is mail a significant cost center for your organization? Optimizing the quality of your address data can help you avoid potential waste.
For a majority of businesses, direct mail is the heart of communications: invoicing and remittance, marketing, sales, customer support, and fraud prevention. Address data is the beat of that heart.
When you think ‘GrayHair’, we hope our 400 years of merged postal experience comes to mind. Maybe you think of us as the largest mail tracking company in the world or about our proprietary address cleansing services or our amazing customer service.
Nearly everyone is interested in what will be in their mailbox today. Mailers now have the ability to get messages to consumers as they preview their mailbox contents online.
The USPS® has provided notice of its plan to implement a new Move Update verification method on January 21, 2018, applicable to commercial First-Class™ Letters and Flats, and USPS Marketing Mail® Letters and Flats claiming presort and automation postage rates.
At the National Postal Forum 2017, the USPS® highlighted several exciting programs including the Informed Visibility® (IV®) initiative to the mailing industry.
