Recognizing address data is customer data is a true gamechanger for large businesses who mail regularly. The importance of address quality in impacting your business’s success is greatly underestimated.
A customer’s loyalty today is based on the experience they receive. It is no longer price or product that holds them.
A consistent, seamless, and hassle-free experience is what your customer values most. While those expectations need to be met across all communication channels to maintain customer satisfaction – knowing where your customers are is an absolute requirement. And after a year of widespread disruption in people’s lives that has become even more challenging.
Consider the volume of mail you send, including important mail that matters to your customers like new credit cards, reimbursement checks, membership cards, and policies. Not receiving any one of these could determine if a customer stays or goes.
Here are the facts: 5-20 percent of all marketing mail and 2-4 percent of all first-class mail sent by companies is not reaching their customers. Because of an incorrect address, it is undeliverable and often unreturnable and so it is thrown out. That translates to a huge opportunity missed in serving your customer well and significant unnecessary expense.
So how do you resolve the problem? You know you already qualify for USPS® full-service benefits. Full service includes ACS™ which is a free automated service that provides address corrections to mailers following each mailing.
You already have access to ACS but might not have opted in to turn it on. It’s one simple step to immediately gaining visibility into what addresses need updating in your customer database. It costs nothing, reduces undeliverable mail, and helps you meet your customer expectations with the confidence that they have received your critical mail piece.
Turning on your ACS is easy. Sign up through the USPS portal and you will receive an address change report after your next mailing.