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Advantages of Informed Delivery for Mail Owners and Mail Service Providers

The U.S. Postal Service® created the Informed Delivery program as a way to stay relevant in the digital age and improve the value of mail. Mailers can place targeted offers and ads inside of Informed Delivery emails, which create new opportunities for mailers to engage with potential customers, generating multiple touchpoints. GrayHair shows mail owners and mail service providers the different ways they can take advantage of Informed Delivery. 

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Leveraging Container Scan Data Across Logistics Suppliers and the USPS

GrayHair’s Josh McCaully, Managing Director of Solutions Architecture, and Jen Wright, Product Owner, explain how access to USPS® container data will help you gain visibility through centralized data and reporting. With GrayHair’s Pallet Monitor, streamlined data and near real-time alerts will help you stay proactive and address issues as they arise.

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GrayHair Software Featured as One of Mailing Systems Technology’s Hot Companies 2019-2020

GrayHair Software, the trusted partner and provider of mail tracking and address hygiene services to the largest mailers in the country, is excited to be named one of Mailing Systems Technology’s Hot Companies for Print/Mail Solutions for 2019-2020.

Download the PDF to read the full article that was published in Mailing Systems Technology.

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Advantages of Informed Delivery for Mail Owners and Mail Service Providers

Informed Delivery is designed to help mailers increase the reach of their marketing campaign with a physical piece and digital touchpoint. In this recorded webinar, GrayHair’s postal experts, Angelo Anagnostopoulos, VP of Postal Affairs, and Dylan Purse, VP of Product Management, detail the benefits that mail owners and mail service providers can take away from Informed Delivery.

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Address Quality Best Practices – One Size Does Not Fit All

One size does not fit all – a phrase that is especially true within the mailing industry. When it comes to address quality best practices, the focus shouldn’t be just on the purpose of mail, but instead, address quality for the purpose of your entire business. It’s time to ask yourself, how do best practices around addressing come into play when you’re thinking about all your business operations associated with an address?

Download the PDF to read the full article where we cover the Six C’s for Business, Identifying Your Goals, and the Best Practices for Address Quality.

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A Large Law Firm Streamlines Its Certified Mail Process with Intelligent Certified Mail Solution

A large law firm, specializing in construction matters, wasted valuable hours on the manual steps associated with the longstanding Certified Mail® process. The firm learned SimpleCertifiedMail.com has a much simpler process available, which automated the process and saved time and money.

Download our Case Study here.

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The Importance of Data Quality in Postal Addressing

In this recorded webinar, Dylan Purse, VP of Product Management at GrayHair Software, and Everett Mills, Director of Analytical Services at GrayHair Software, explore the best practices you can integrate into your current data quality program. They will also teach you where to identify warning signs of poor data before they affect the integrity of your organization. Get ready to uncover the best practices used by the country’s leading mailers, printers, and mail service providers.

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Informed Visibility: What It Is, What It Provides, and Why You Should Use It

During Postmaster General Megan J. Brennan’s keynote address at this year’s National Postal Forum (NPF), she spoke about digital’s potential and the Postal Service’s commitment to innovation. One example of this commitment to innovation is Informed Visibility® (IV®), and it’s important that mailers fully understand the benefits this offering provides to them and the industry.

Download the PDF to read the full article, originally published by Mailing Systems Technology, by GrayHair’s VP of Postal Affairs, Angelo Anagnostopoulos.

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Leading Telecommunications Company Improves Process, Reduces Postal Costs, and Enhances In-Home Delivery Times

A leading telecommunications company came to GrayHair Software to consolidate processes, manage their postal budget, and enhance undeliverable mailpieces. See how GrayHair used mail tracking and proprietary address hygiene solutions to enhance deliverability and save costs.

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Large Financial Institution Reduces Mailing Costs and Enhances the Customer Experience

A large financial institution was largely utilizing First-Class Mail in its direct marketing acquisition programs. It needed a way to track delivery performance on outbound Marketing Mail. Download the full case study to learn how GrayHair’s solution provided the financial institution with the data insights it needed to predict in-home dates.

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Informed Visibility: How Did We Get Here, Why Did We Get Here, and Where are We Going? – A GrayHair Presentation

Informed Visibility: How Did We Get Here, Why Did We Get Here , and Where Are We Going?

Angelo Anagnostopoulos, VP of Postal Affairs at GrayHair Software, presents an informative presentation on Informed Visibility® (IV®) covering these topics: a brief history, the current status, how is it used and the future of IV.

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Automate Your Certified Mail Process and Reduce Postage Costs

In our recent webinar, “Automate Your Certified Mail Process and Reduce Postage Costs,” presented by Dylan Purse, VP of Product Management, GrayHair Software, and Charles Crutchfield, Co-Managing Member, SimpleCertifiedMail.com, we presented information and a valuable resource for handling your Certified Mail®.

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Benefits of End-to-End Piece Visibility: Practical Application – A GrayHair 2019 National Postal Forum Presentation


Benefits of End-to-End Piece Visibility: Practical Application

Dylan Purse, VP of Product Management at GrayHair Software, presented at NPF 2019. We know there were a lot of sessions at this year’s NPF so we are sharing Dylan’s presentation in case you missed it — or if you were able to attend and just want to have it to review or share with your co-workers.

Download the presentation.

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Address Quality Best Practices (One Size Does Not Fit All) – A GrayHair 2019 National Postal Forum Presentation

Adam Collinson, Director of Research and Development at GrayHair Software, presented at NPF 2019. We know there were a lot of sessions at this year’s NPF so we are sharing Adam’s presentation in case you missed it — or if you were able to attend and just want to have it to review or share with your co-workers.

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Mail Owner Solutions – MailTrak is GrayHair’s industry-leading outbound mail tracking application

 Mail Owner Solutions – MailTrak®

MailTrak is GrayHair’s industry-leading outbound mail tracking application. This managed service is driven through the US Postal Services Informed Visibility® and uses the Intelligent Mail® barcode (IMb™) to provide valuable insight on the delivery of your mail.

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Reseller Solutions – GHSelect is a quick and easy tool that assigns an IMb to each record on your mailing list

GHSelect®

GHSelect is a quick and easy tool that assigns an IMb™ to each record on your mailing list. It is a management and assignment tool that enables you to encode barcodes that comply with USPS® mandated 45-day unique sequence codes. It requires no upfront software purchase or development costs.

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VerifyAQ: Reduce Undeliverable Packages with GrayHair’s Verify Address Quality


From the leaders in address hygiene and data technology comes the easiest, most accurate way to ensure all aspects of a complete and correct address in one function.

Built by leading data architects, VerifyAQ is a solution for providing real-time validation of customers’ addresses and data that enables any application such as your e-commerce site and your call center to get the right information at the right time.

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Addresses Change Constantly – Having Old Addresses Is Costly


Just-in-Time Address Hygiene Decreases Costs and Increases ROI

By keeping their undeliverable rates low, GrayHair has helped mailers cut as much as $6 million out of their budgets. We’ve done this by going above and beyond industry-standard services, such as CASS™ and NCOALink®. To learn how you can get more from your budget, download our Address Hygiene Product Sheet.

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Case Study: Leading Global Health Care Company Gets Immeasurable Savings

Health and well-being company fortifies its address hygiene efforts with GrayHair’s proprietary database of Change of Address and undeliverable records.

Most people know that Medicare is the federal program that provides guaranteed health insurance for people age 65 and over, younger people with certain disabilities, and people with life-threatening diseases. The program consists of four parts: Parts A, B, C, and D. What many people may not know is that while Parts A and B cover some health expenses, they don’t pay for everything.

This is where Medicare Supplement insurance comes in. Medicare supplement plans cover some of the out-of-pocket expenses that are not paid by Medicare. In 2015, there were 11.8 million people enrolled in Medicare supplement plans.

One of GrayHair Software’s clients, a leading global health and well-being company, relies on direct mail to acquire customers for its Medicare supplement plan. “Direct mail is the primary way in which we get Medicare supplement customers,” said the company’s marketing specialist. The company mails approximately 15 to 20 million pieces per month. During the third and fourth quarters (the company’s peak time of the year) the number

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All Addresses Are Not Equal: Compliance & Customer Connections

You can craft the greatest message ever – the most important and beautiful story told to the right people at the right time – before your communications hit the mailstream. But what if it never actually gets to your customer?

Correct and compliant addressing is essential for successful communications. In this webinar you’ll learn about USPS® addressing compliance; industry and location-based regulations like HIPAA, CMS, or SEC17ad-17; and the potential for address data management to improve the performance of your communications.

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eBook – Eliminating the “Black Hole”


eBook – How to Elevate Your Mail Program with Precision, Transparency, and Data Intelligence

You put an enormous amount of time, effort, and money into your communication strategy, and a successful mail program is central to that strategy. Inducting your valuable mailings into a black hole and hoping for the best won’t produce desired results.

By adding real-time visibility into your mailings, you can use delivery intelligence to make sound business decisions – leading to lower labor and production costs, a richer omnichannel experience, higher response rates, improved customer relationships, and a stronger ROI.

Download the eBook

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