President Donald Trump on Thursday, April 12, 2018, signed an executive order setting up a task force to study the United States Postal Service® (USPS®) and recommend reforms. There is strong support from the Mailing Industry on this effort to help bring to light the issues that the USPS is facing.
It looks like there may soon be a functioning USPS® Board of Governors (BOG). If so, one of the first orders of business is to get 2018 USPS Promotions filed for approval by the Postal Regulatory Commission (PRC).
We say this every year, but GrayHair will bring our unique brand of excitement to the National Postal Forum in San Antonio, May 6-9. This year will be no different, but compounded. This year we will showcasing a new set of data visualizations in our booth, our expertise in the areas of Informed Visibility and address hygiene and our partnership with a local dog rescue.
Don’t pass up the chance to elevate your mail program with precision, transparency, and data intelligence! You put an enormous amount of time, effort, and money into your communication strategy, and a successful mail program is central to that strategy. Inducting your valuable mailings into a black hole and hoping for the best won’t produce desired results.
On March 22, U.S. Senators Tom Carper (D-Del.), Jerry Moran (R-KS), Heidi Heitkamp (D-ND), and Claire McCaskill (D-MO) introduced The Postal Service Reform Act of 2018: Improving Postal Operations, Service, and Transparency to stabilize, preserve and improve the Postal ServiceTM – an essential part of our nation’s infrastructure and economy.
GrayHair is extremely proud to announce that we have won the 2017 Aflac Partner of the Year Award for exceptional service in the Technology/Innovation category. This is the second time that we have won Aflac’s prestigious award.
In case you missed it, the deadline for the Idealliance 2018 Mail Industry Survey is March 31, 2018. There’s still time to provide valuable input!
A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities. The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing. Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers [Read more]
The Postmaster General’s Mailers’ Technical Advisory Committee (MTAC) introduced its Product Management Team this month. The team’s purpose is to “ensure USPS mailing and shipping products and services continue to add value and meet customer needs.”
This month, Mail Entry and Payment Technology began hosting weekly webinars to provide education on the new Enterprise Payment System (EPS) and to answer questions about migration and enrollment.