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Blog 2018-02-15T00:43:57+00:00

GrayHair at NPF – What Can You Expect?

We say this every year, but GrayHair will bring our unique brand of excitement to the National Postal Forum in San Antonio, May 6-9. This year will be no different, but compounded. This year we will showcasing a new set of data visualizations in our booth, our expertise in the areas of Informed Visibility and address hygiene and our partnership with a local dog rescue.

April 19, 2018|

Eliminate the Black Hole

Don’t pass up the chance to elevate your mail program with precision, transparency, and data intelligence! You put an enormous amount of time, effort, and money into your communication strategy, and a successful mail program is central to that strategy. Inducting your valuable mailings into a black hole and hoping for the best won’t produce desired results.

April 19, 2018|

Bipartisan Group of Senators Introduces New Postal Reform Bill

On March 22, U.S. Senators Tom Carper (D-Del.), Jerry Moran (R-KS), Heidi Heitkamp (D-ND), and Claire McCaskill (D-MO) introduced The Postal Service Reform Act of 2018: Improving Postal Operations, Service, and Transparency to stabilize, preserve and improve the Postal ServiceTM – an essential part of our nation’s infrastructure and economy.

March 28, 2018|

GrayHair Case Study: Leading Direct Marketing Agency Saves $2 Million with GrayHair

A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities. The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing. Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers [Read more]

March 28, 2018|