Collinson (2)

Adam Collinson, Director of Research and Development at GrayHair Software, will be presenting at this year’s MAILCOM ’19 at the Tropicana in Atlantic City, NJ, April 8-10.

Adam’s session, Cycle O is Coming, Be Prepared, is scheduled for Tuesday, April 9, at 2:15 P.M. Here is the synopsis of his session: It has been a while since the industry saw a new Address Quality Cycle. Cycle O is coming in 2020 and contains a number of changes to many processes. Mailers need to take action prior to Cycle O for many reasons – prevent the loss of discounts on some mail, reduce (today) the amount of mail that could not be delivered, determine which new data points are of use and how, and even, is it time to outsource these operations.

To learn more about MAILCOM ’19 and to see a complete list of scheduled sessions, visit MAILCOM ’19 – The Power of Wow!


Have questions about CASS Cycle “O”? Listen to GrayHair’s postal experts discuss it and other USPS® changes in our Understanding the Impacts of USPS® Initiatives webinar. 


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