GrayHair’s new offering combines the company’s address hygiene services with the postal industry’s best practices to help enterprise-level corporations provide increased business intelligence to enhance the effectiveness and impact of client communications and minimize the impact of the upcoming USPS® rate change.

MT. LAUREL, N.J. (January 17, 2019) — GrayHair Software, the trusted partner and provider of mail tracking and address hygiene services to the largest mailers and mail service providers in the country, today announced the release of a proprietary services bundle created specifically for large enterprise mailers and mail service providers with complex mailing operations. The Enterprise Address Quality Bundle features GrayHair’s proprietary address hygiene data and services, postage optimization expertise, and big data capabilities.

“For the past twenty years, GrayHair has successfully helped our clients achieve industry best practices and the corresponding results,” said Dylan Purse, Vice President of Product Development. “Undeliverable as Addressed (UAA) mail costs the postal industry over $20 billion annually. Our new Enterprise Address Quality Bundle packages a combination of services, data, and tools to help mailers with the complexity needed to reduce UAA mail more than they are today. ” He added, “GrayHair’s innovation and hands-on expertise are at the forefront of building customized solutions that deliver a quick impact to mailers.” Achieving the highest levels of address quality is critical for mail operations as well as enterprises as a whole, as the impact of a bad address has several implications:

  • Increased postage and production costs (returned mail and reproduction).
  • Loss of revenue opportunity (marketing mail).
  • Increased regulatory risk (postal, state and federal).
  • Negative effect on client satisfaction and retention (inquiries and expectations from failed communications).

“In a changing environment that brings additional scrutiny by the Postal Service®, due to unprecedented visibility and increasing undeliverable mail costs, GrayHair has made it its mission to help customers make a big impact on their UAA,” says Angelo Anagnostopoulos, Vice President of Postal Affairs. Having the right tools is only part of the equation when it comes to address quality. What we do best is deliver a managed service that goes above and beyond what the industry presents and not only allows our clients to be ready for any change from the USPS, but also enables them to manage the flow of address changes that affect every database across their organizations. We accomplish this by working side-by-side with our clients to develop a flexible and scalable solution that enables them to adapt to the needs of the postal industry, their industry, and their business.

Highlights of the Enterprise Address Quality Bundle include:

  • Marketing Mail ROI Optimization
  • Point of Entry Address Validation
  • Operational Mail Risk Mitigation
  • Postage Spend Optimization
  • Return Mail Operations Optimization
  • Know Your Customer (KYC)
  • Big Data for Postal

To learn more about the Enterprise Address Quality Bundle, please visit our web site at www.GrayHairSoftware.com. Also mark your calendars for Thursday, February 7, 2019, for a webinar where our postal experts review the bundle. Sign up here.

About GrayHair

GrayHair is the trusted partner and provider of mail tracking and address hygiene services to the largest mailers and mail service providers in the country. Our solutions deliver insights and decision-ready business intelligence that enable our clients to define best mailing practices, enhance customer engagement, increase response rate, and decrease cost per acquisition.

With GrayHair, mailers gain the guidance and confidence of 200+ years of collective postal experience and an ally with an understanding of the postal industry’s nuances. GrayHair is the advantage for marketing agencies, mail service providers, and mailers in the finance, insurance, retail, non-profit, and utilities industries. For more information, visit www.GrayHairSoftware.com.

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