Case Study: Aflac Improves Address Quality
To Improve Address Quality, Lower Costs....
Case Study: Leading Global Health Care Company Gets Immeasurable Savings
Health and well-being company fortifies its address hygiene efforts with GrayHair’s proprietary database of Change of Address and undeliverable records.
Most people know that Medicare is the federal program that provides guaranteed health insurance for people age 65 and over, younger people with certain disabilities, and people with life-threatening diseases. The program consists of four parts: Parts A, B, C, and D. What many people may not know is that while Parts A and B cover some health expenses, they don’t pay for everything.
This is where Medicare Supplement insurance comes in. Medicare supplement plans cover some of the out-of-pocket expenses that are not paid by Medicare. In 2015, there were 11.8 million people enrolled in Medicare supplement plans.
One of GrayHair Software’s clients, a leading global health and well-being company, relies on direct mail to acquire customers for its Medicare supplement plan. “Direct mail is the primary way in which we get Medicare supplement customers,” said the company’s marketing specialist. The company mails approximately 15 to 20 million pieces per month. During the third and fourth quarters (the company’s peak time of the year) the number
Leading Direct Marketing Agency Saves $2 Million with GrayHair
Direct marketing agency decreases returned mail and lowers mail costs by leveraging data from GrayHair’s Address Hygiene Solution.
Aflac Improves Address Quality, Lowers Costs, and Gains Visibility into its Mailstream
The leading provider of supplemental insurance in the U.S. continues its commitment to getting its customers information when they need it the most. GrayHair helps Aflac to meet that commitment.
A Large Energy Company implements GrayHair Software’s platform to reduce undeliverable mail
A large energy company, who is the primary electrical supply company for much of a west coast state, experienced a significant quantity of returned mail and was also susceptible to the United States Postal Service (USPS®) Move Update penalty system.