The Elimination of USPS Manual Address Correction Notices
What is CASS Cycle O? Coding Accuracy Support System...
GrayHair Case Study: Leading Direct Marketing Agency Saves $2 Million with GrayHair
A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities.
The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing.
Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers improve the quality of their addresses.
The details on how we helped this leading direct marketing agency substantially improve the quality of its mailing list are available in our new case study. By working with GrayHair, the agency received an outstanding 4% Nixie hit rate and a COA
Case Study: Global Health Company Gets Immeasurable Savings with GrayHair Software
One of GrayHair’s clients, a leading global health and well-being company, was faced with a challenge: how to reduce the costs of mailing to a new list consisting of 50 million records.
The solution? Enhancing its standard hygiene efforts (consisting of ACS™, COA data, CASS™, and NCOA) with GrayHair’s Universal Address Database (UAD).
A part of GrayHair’s Proprietary Address Hygiene offering, UAD is GrayHair’s proprietary database of COA and Nixie records used to help correct addresses prior to mailing. UAD represents mail intelligence from over 500 million consumer records. GrayHair customers contributing to a cooperative database of records generate the UAD records through the ACS system. It enables mailers to reduce returned mail by as much as 90 percent and produces
Address Data Quality is a Gamechanger Overview
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
CASS Cycle O FAQ
What is CASS Cycle O? Coding Accuracy Support System...
Today’s Gamechanger – Activate USPS ACS to Improve Customer Satisfaction
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
Vote By Mail – Make Sure Your Ballots are Getting to the Right Person at the Right Time
With Vote By Mail efforts ramping up, it’s crucial to make sure your database is up-to-date. By making sure your county database of registered voter addresses is complete, correct, current, and compliant, you can stop sending voter ballots to the incorrect address, eliminating potential fraud and saving on printing and postage costs.
USPS® Celebrating Earth Day 2020
In celebration of the 50th anniversary of Earth Day on April 22, 2020, the United States Postal Service® will honor the day with a commemorative Forever® stamp.
BlueCrest and GrayHair Software Announce Partnership
GrayHair Software announces a signed partnership agreement with BlueCrest.
Leading Telecommunications Company Improves Process, Reduces Postal Costs, and Enhances In-Home Delivery Times
A leading telecommunications company came to GrayHair Software to consolidate processes, manage their postal budget, and enhance undeliverable mailpieces. See how GrayHair used mail tracking and proprietary address hygiene solutions to enhance deliverability and save costs.
Large Financial Institution Reduces Mailing Costs and Enhances the Customer Experience
A large financial institution was largely utilizing First-Class Mail in its direct marketing acquisition programs. It needed a way to track delivery performance on outbound Marketing Mail. Download the full case study to learn how GrayHair’s solution provided the financial institution with the data insights it needed to predict in-home dates.
Best Practices for Closing the Loop on Undeliverable Mail
In this webinar, you’ll learn the best practices you should adopt to ensure that your mail reaches your intended audience. These are the best practices used by the country’s leading mailers. You may also be interested in our ebook, Closing the Loop on Undeliverable Mail.
