How to Make Financial Mailings More Customer Centric
From my experience, working in financial statement mailings can be a tough job. With the direct mail industry still thriving, these are the methods I’ve found work well for improving your financial mailing strategy and increasing responses.
NPF 2018 – Recap by the Numbers
This year’s National Postal Forum (NPF) was the 50th year of the event. Starting in 1968, the NPF has been the largest gathering of experts in the direct mail and postal industries. This year was no exception and the numbers showcase both the strength of the event, the industry and, of course, GrayHair.
President Trump Issues Executive Order to Reform the USPS
President Donald Trump on Thursday, April 12, 2018, signed an executive order setting up a task force to study the United States Postal Service® (USPS®) and recommend reforms. There is strong support from the Mailing Industry on this effort to help bring to light the issues that the USPS is facing.
Three Nominees for Governor of the USPS BOG
It looks like there may soon be a functioning USPS® Board of Governors (BOG). If so, one of the first orders of business is to get 2018 USPS Promotions filed for approval by the Postal Regulatory Commission (PRC).
GrayHair at NPF – What Can You Expect?
We say this every year, but GrayHair will bring our unique brand of excitement to the National Postal Forum in San Antonio, May 6-9. This year will be no different, but compounded. This year we will showcasing a new set of data visualizations in our booth, our expertise in the areas of Informed Visibility and address hygiene and our partnership with a local dog rescue.
Eliminate the Black Hole
Don’t pass up the chance to elevate your mail program with precision, transparency, and data intelligence! You put an enormous amount of time, effort, and money into your communication strategy, and a successful mail program is central to that strategy. Inducting your valuable mailings into a black hole and hoping for the best won’t produce desired results.
GrayHair Joins the Hunger Games
On April 25, GrayHair will be participating in the Hunger Games event at the Food Bank of South Jersey (FBSJ). As a company we’ve participated in the event since 2014. The event challenges corporate teams (4 chefs on each team) to prepare an impressive dish in 45 minutes using a mystery box of ingredients with the help of a mentor appointed by the Food Bank or brought by the team. The competition has been fierce and exciting during past events, with GHS celebrating a championship win the first year we participated. GrayHair is proud to support FBSJ, and to support
Bipartisan Group of Senators Introduces New Postal Reform Bill
On March 22, U.S. Senators Tom Carper (D-Del.), Jerry Moran (R-KS), Heidi Heitkamp (D-ND), and Claire McCaskill (D-MO) introduced The Postal Service Reform Act of 2018: Improving Postal Operations, Service, and Transparency to stabilize, preserve and improve the Postal ServiceTM – an essential part of our nation’s infrastructure and economy.
