News

Every year, mailers have the ability to take advantage of various USPS promotions, which provide mailers with discounts and incentives to make use of new and innovative business technologies, such as color transpromo, direct mail starter and tactile, sensory and interactive mailpiece engagement. What’s being offered in 2018? Nothing.

2018 doesn’t bring the same opportunity for mailers to participate in promotions. So what does this have to do with a Board of Governors?

By November 30, 2017, the USPS wants mailers to be prepared for the migration from IMb Tracing® to Informed Visibility. To help with the migration efforts, the USPS has provided a PDF describing the migration from the legacy systems and where the migrated information can be found in Informed Visibility. Of course, we have already taken care of the migration setup for our customers.

The USPS recently announced that Informed Visibility is now available to all mailers. Some mailers are still trying to fully grasp everything that comes with IV. Luckily, the USPS PCC has put together a presentation "connecting mailers with greater visibility."

Wow's My Mail

On Tuesday, August 15, the USPS® sent a letter to legacy tracking subscribers stating it has decided to open up Informed Visibility (IV) to non-pilot participants, effectively ending the pilot. The email went out to all subscribers, even those like ourselves who have already gone through the migration process. The USPS has announced that IMb Tracing® retirement is now November 30, 2017.

GrayHair will continue to work with the USPS and industry partners to resolve remaining IV concerns that include missing data and data latency before converting over to use the new data. We are invested in the success of the program and have dedicated significant time and energy to ensure the standard of data integrity that will not only benefit our customers but future users of the program. The benefits of IV have been written about many times (recently by our VP of Product Management Dylan Purse) and we are looking forward to our continued support of a program towards its end goal of data that is reliable, robust, and provides additional intelligence.

The Unforgotten Haven provides many services to the community. One that touched our hearts was the Snack Packs for Chemo project. This project provided an opportunity for our “family” to make snack bags for adults and children going through chemo treatments. GrayHair truly made this a family event.

In July, we started collecting the snacks to fill our “Snack Packs for Chemo.” By July 26, we ready to get started. GrayHair sponsored a pizza party and asked all team members to bring their kids in for the day to help decorate the bags. They did an outstanding job and had a good time showing off their creative side on the bags. Later, the GrayHair team stuffed the bags and delivered them to the Unforgotten Haven in Blackwood, NJ.

A huge thanks to all who contributed enough snacks to fill more than 60 bags! Take a look at pictures on our Facebook page.

We are excited to announce that Dylan Purse has re-joined the GrayHair team as Vice President of Product Management, responsible for the company’s technology roadmap, product development and go-to-market strategies, as well as partner relationship initiatives. Dylan was

Dylan was senior product manager at GrayHair in 2012-2013, responsible for managing the product and offer mix for a portfolio of data hygiene, mail tracking, and postal processing services that enable clients to manage customer data and mailing activities.

Following GrayHair, he served in leadership roles at Bell and Howell as Senior Director and Product Strategy, and at Window Book as Senior Vice President of Operations.  Prior to first joining GrayHair in 2012, Dylan spent 13 years with Experian and received a succession of promotions to Senior Product Manager for List Processing Services.

Dylan received an M.B.A from Northern Illinois University, and a B.S. in Engineering Psychology from University of Illinois at Urbana-Champaign.

Before this year’s National Postal Forum, we launched a new corporate site that showcases our focus on our postal services. In the next few months, you will see the site grow with expanded content and a postal blog featuring our experts discussing leading industry topics.