On Tuesday, August 15, the USPS® sent a letter to legacy tracking subscribers stating it has decided to open up Informed Visibility (IV) to non-pilot participants, effectively ending the pilot. The email went out to all subscribers, even those like ourselves who have already gone through the migration process. The USPS has announced that IMb Tracing® retirement is now November 30, 2017.

GrayHair will continue to work with the USPS and industry partners to resolve remaining IV concerns that include missing data and data latency before converting over to use the new data. We are invested in the success of the program and have dedicated significant time and energy to ensure the standard of data integrity that will not only benefit our customers but future users of the program. The benefits of IV have been written about many times (recently by our VP of Product Management Dylan Purse) and we are looking forward to our continued support of a program towards its end goal of data that is reliable, robust, and provides additional intelligence.

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