The Elimination of USPS Manual Address Correction Notices
What is CASS Cycle O? Coding Accuracy Support System...
GrayHair Case Study: Leading Direct Marketing Agency Saves $2 Million with GrayHair
A leading direct marketing agency was faced with a challenge: it had an outdated mailing list and high expenses related to its constant stream of undeliverable mail. The agency was also concerned that it was losing out on business opportunities.
The solution? GrayHair’s Address Hygiene Services. GrayHair helps mailers improve the quality of their addresses and cut the high cost of mailing.
Outdated addresses increase paper and postage costs. They also keep mailers from staying Move Update compliant and from getting USPS® discounts. GrayHair’s USPS Address Hygiene service uses CASSTM, NCOA, and leverages ACSTM across business units to help mailers improve the quality of their addresses.
The details on how we helped this leading direct marketing agency substantially improve the quality of its mailing list are available in our new case study. By working with GrayHair, the agency received an outstanding 4% Nixie hit rate and a COA
Case Study: Global Health Company Gets Immeasurable Savings with GrayHair Software
One of GrayHair’s clients, a leading global health and well-being company, was faced with a challenge: how to reduce the costs of mailing to a new list consisting of 50 million records.
The solution? Enhancing its standard hygiene efforts (consisting of ACS™, COA data, CASS™, and NCOA) with GrayHair’s Universal Address Database (UAD).
A part of GrayHair’s Proprietary Address Hygiene offering, UAD is GrayHair’s proprietary database of COA and Nixie records used to help correct addresses prior to mailing. UAD represents mail intelligence from over 500 million consumer records. GrayHair customers contributing to a cooperative database of records generate the UAD records through the ACS system. It enables mailers to reduce returned mail by as much as 90 percent and produces
Address Data Quality is a Gamechanger Overview
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
CASS Cycle O FAQ
What is CASS Cycle O? Coding Accuracy Support System...
Today’s Gamechanger – Activate USPS ACS to Improve Customer Satisfaction
There is a mindset about the postal address that is changing. The outdated thinking perceives an address as being only aligned with mail, only valuable for qualifying for postal discounts, and just part of cost of doing business.
Closing the Loop Part 1: Addressing Your Data
For a majority of businesses, direct mail is the heart of communications: invoicing and remittance, marketing, sales, customer support, and fraud prevention. Address data is the beat of that heart.
