The Irresistible Mail Award has a new name – The Next Generation Campaign Award – and a new focus. This year the award will celebrate campaigns that take advantage of Informed Delivery to communicate with their consumer audience.
Campaigns selected as finalists will compete to be crowned as Grand Champion at the 2018 National Postal Forum in San Antonio, TX. The Mail Owner, Agency, and Printer of these campaigns will all be recognized. The award continues to recognize B2C campaigns that include innovative and effective letter and flat mailpiece designs, including, but not limited to, the use of shapes, sizes, textures, colors, scents, personally targeted content, specialized inks, conversions to digital, or uncommon enclosures. The campaigns must also include customized and interactive digital content that can be accessed by consumers from the Informed Delivery® email notifications, dashboard or mobile app.
The contest rules and entry form can be found here. Submissions must be mailed by January 15, 2018.
