For the first time since 2011, the Sears Wish Book has been sent out. Add to this the Toys R Us catalog, the Neiman Marcus Christmas Book and many other catalogs that have filled mailboxes across the country and you’ll see that the old has become new.
A Los Angeles Times article, noted that old-fashioned mail-order catalogs are making a comeback. TV commercials are focusing on the holiday catalogs; after using it to fan her mother, a little girl places a Toys R Us catalog on the stationary bike display in front of her mom (hint, hint mom). Fewer catalogs are being delivered through the mail these days, 9.8 billion in 2016 compared to the 2007 peak at 19.6 billion. But customers are paying more attention to them than ever, according to research by the Data & Marketing Assn. and the U.S. Postal Service.
“The ability to stand out in that physical mailbox is easier than it was 10 years ago,” said Neil O’Keefe, senior vice president of content and marketing for the DMA. “Marketers are taking advantage of that and they are beginning to see a positive response.”
Read the whole story to learn more about the catalog come back.
