Adjusted Promotions:
- Tactile, Sensory & Interactive (MM, FCM), NEW two-tier discount structure, 3% for standard finishes, 5% for complex finishes.
- First-Class Advertising (FCM), now allowing marketing free standing inserts/coupons in FCM pieces to qualify, NEW nine-month promotion period, April 1 – December 31, same 5% discount.
First-Class Mail Advertising will allow mailers to insert marketing free standing inserts and coupons inside a First-Class mailpiece and qualify. If you send statement mail, invoices, or utility bills, this is an excellent opportunity to turn regulatory, non-discretionary mail into a dual-purpose, revenue-generating marketing channel.
New Promotions:
- Direct Mail Discovery (MM letters) 40% discount to permit holders, six-month promotion period of April 1 – September 30, new mailers (have not mailed in at least two years) can receive the discount on a maximum of 5,000 in a mailing, up to 100,000 total across additional mailings during promotions period. A 5% discount will go to the eDoc submitter.
- Impact Messaging (MM, FCM) 5% discount to permit holders, five-month promotion period of March 1 – September 30, mailers receive a discount for mail pieces that include messaging that promotes the impact of mail.
The brand-new Impact Messaging promotion is a pure operational win because it requires zero complex printing techniques, zero specialized inks, and zero structural changes. It simply offers a straight 5% discount for including messaging on the mail piece that actively promotes the value and impact of physical mail or USPS delivery. It is an incredibly low-barrier way to instantly shave 5% off your postage costs for both First-Class and Marketing Mail. (We are still waiting for confirmation from USPS if the messaging can be inside the mailpiece instead of on the outside).
Due to the overlap of available promotions each mailer must really review the calendar and program requirements to determine which provides you with the lowest cost of entry, and best ROI in order to participate in a promotion year-round and receive a discount throughout the year.
