By Adam Collinson During the holiday season, I frequently encounter articles offering tips for improving direct mail deliverability. While many...
Read More
Resources
Understanding Address Quality
How ACS™ impacts 5 Common Mail Delivery Problems
Mail that doesn’t reach its destination is more than a nuisance — it’s a drain on budgets, time, and customer trust. Fortunately, USPS’s...
Read More
The Cost of Undeliverable Mail: A Billion-Dollar Preventable Problem
Undeliverable mail isn’t just a bother—it’s a measurable drain on business performance. Every returned or wasted mail piece represents lost...
Read More
What Is Address Correction Service (ACS™)? A Beginner’s Guide
If you’ve ever wondered, “What happens after I send a mailing and some pieces never reach their destination?” — this is for you. Let’s break...
Read More
Address Mechanics: Planning Your Trip
GrayHair Software and The Berkshire Company present an insightful webinar on “Address Mechanics: Planning Your Trip.” Just as you...
Read More
Accurate Addressing: Beyond Horseshoes and Hand Grenades
Close enough is not good enough for accurate addressing When I entered the Address Quality world over 2.5 decades ago, I was surprised to learn...
Read More
