Wednesday – April 22nd @ 1:00 PM EST
Adam Collinson

All customer communications are critical to a successful business – statements, notices, cards, and marketing pieces. Time, effort and technology are used to efficiently print, insert and mail the message. But it needs to get delivered. Mailed messages are only effective if they actually reach the customer on time. The US Postal Service (USPS) is implementing exciting and substantial changes to its address quality tools. Join us for a conversation on what’s changing, what’s at risk, and what leading organizations are doing differently.

Sunday – May 3 @ 12:30 PM – 1:30 PM
Sam Ewald

Leaders Connect panel as part of the Direct Effect® Innovation Challenge, an experience designed around educating the next generation of marketers. Students from across the country attend and compete to design a direct mail campaign for a real-world client.

Sunday – May 3 @ 1:30 PM – 2:30 PM
Period 1 – Room 224 B
Deborah Damore, Glen Sywers

It’s an exciting time for the Postmaster General’s Mailers Technical Advisory Committee (MTAC) – changes were made to the meeting format and focus areas in 2025. Come and hear about the structure and format changes and find out how you can take part in the technical conversations happening at the quarterly meetings! MTAC also has various Work Groups, User Groups and Task Teams working with USPS on the systems and products mailers and shippers use. Learn about which ones impact your business and how you can sign up to participate.

Sunday – May 3 @ 4:00 PM – 5:00 PM
Period 3 – Room 229 A
Everette Mills, Karen Hill, and John Whittington

Mail matters – and data unlocks its full potential. Informed Visibility® Mail Tracking & Reporting (IV-MTR) creates a powerful ecosystem of mail intelligence that goes far beyond basic tracking. This joint session brings together USPS technology leadership and industry innovators to demonstrate how mailers and service providers transform IV-MTR data into actionable business results. Explore real-world use cases across financial services, healthcare, retail, and utilities showing how organizations drive operational efficiency, enhance customer engagement, and enable data-driven decision making. Learn proven strategies from USPS experts and leading technology providers for extracting maximum value from IV-MTR. Attendees gain practical frameworks for building from foundational data elements to measurable business outcomes.

Monday – May 4 @ 1:00 PM – 2:00 PM
Period 5 – Room 224 A
Adam Collinson, Earl Jones

Whether you are new to address management, seeking a refresher or interested in catching up on recent changes, our workshop covers essential address standards and requirements for both USPS and businesses. Participants will learn about the latest tools, data, and processes that are available to lower costs, reduce risks, ensure compliance and increase the ROI of their address-related processes. Our innovative workshop is specifically designed to empower new mailers to make informed mailing decisions, minimize undeliverable mail, and achieve the ultimate Address Quality. Join us and get ready to enhance the value of your mailing processes.

Monday – May 4 @ 4:00 PM – 5:00 PM
Period 7 – Room 222 C
Deborah Damore, Rose Flanagan, Michelle Zalewski, Adam Koester, Mindy McCellen

Join a panel of seasoned industry experts as they explore how the mail supply chain leverages USPS monthly data files to align with mail owners’ in-home delivery expectations and drive campaign success. From initial list generation to presort, production, delivery, and tracking, we’ll walk through the full lifecycle of mail preparation. This session will illuminate the critical timeline, operational interdependencies across industry segments, and the essential postal products that ensure efficient, and compliant mail entry.

Tuesday – May 5 @ 2:45 PM – 3:45 PM
Period 10 – Room 222 AB
Everette Mills, Tom Glassman, Mark Rheaume

This workshop will serve as a discussion and demonstration of how utilizing data from the USPS’ Informed Visibility, EPS feeds/reporting, Informed Delivery and ACS systems can create the full visibility many mailers struggle with today. This enhances reporting and adds value to every step in the process and any organizational unit in any organization interested in truly managing the “lifecycle” of a mail piece once it has been accepted into the USPS’ network. Our presentation will describe the data each of these systems provides and how they complement one another to enhance visibility and reporting of activity on many levels. We will cover validation, creation and reporting of the data these systems provide.