Understanding Address Quality
Committed to Your Success
Address Hygiene and Data Quality
Adam is one of the postal industry’s leading experts on all aspects of address hygiene and data quality services. For 20+ years, he has brought expert knowledge of how these services can enhance the postal and business operations of some of the largest operations in the country. As a key member of GrayHair’s product team, he uses his experience to analyze, research, design, and implement new solutions to meet the needs of the ever changing mailing industry.
As the industry’s “Addressing Guru”, he is constantly involved in leading postal initiatives, associations, and work groups including being the MTAC Industry Focus Area Leader (Delivery & Network Operations; Enterprise Analytics-Mailing Data, Addressing) and AMEE Association Rep. He is also a key speaker at numerous venues such as PCC events, the National Postal Forum, MAILCOM, the Bridge Conference, and Xplor.
Adam Collinson
Director of Address Intelligence
Understanding Address Quality

ACS 101: Unlocking the Power of Address Change Service (ACS)
Join Adam Collinson, Director of Address Intelligence at GrayHair Software, for a dynamic session that demystifies the Basics of ACS Processing and Results—and reveals how this often-overlooked USPS tool can become a strategic advantage in your mail operations.

When It Comes To Address Quality
Adam Collinson, a man clearly unafraid to tackle the most riveting of subjects, has taken the often-dreaded realm of CASS, DPV, NCOALink, and ACS, and transformed it into a musical masterpiece.

The Hidden Drain: Understanding Undeliverable Postal Mail
Undeliverable mail, often considered an unavoidable aspect of marketing and transactional mail, represents a significant financial burden for both the United States Postal Service (USPS) and the broader mailing industry. While address quality requirements can vary based on mailing purpose—such as meeting strict USPS regulations versus specific business needs—proactive management of addresses is crucial.

Defining the “Perfect” Mailing Address
The concept of a “perfect” address varies significantly depending on who you ask, and it’s about more than just correctness; it’s about the context and purpose of the address.

Designing Address Databases for Maximum Efficiency
A well-designed address database is crucial for maintaining address quality, streamlining operations, and reducing costs. This article explores the...

Industry-Specific Address Regulations: Navigating Compliance Challenges
Address management is not a one-size-fits-all process. Different industries face unique regulatory requirements that dictate how addresses are...

The Evolution of Address Quality: From the Basics to Advanced Strategies
Address quality is a crucial factor in the success of mailing and shipping operations. Ensuring that addresses are accurate not only helps with...
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