Understanding Address Quality
Committed to Your Success
Address Hygiene and Data Quality
Adam is one of the postal industry’s leading experts on all aspects of address hygiene and data quality services. For 20+ years, he has brought expert knowledge of how these services can enhance the postal and business operations of some of the largest operations in the country. As a key member of GrayHair’s product team, he uses his experience to analyze, research, design, and implement new solutions to meet the needs of the ever changing mailing industry.
As the industry’s “Addressing Guru”, he is constantly involved in leading postal initiatives, associations, and work groups including being the MTAC Industry Focus Area Leader (Delivery & Network Operations; Enterprise Analytics-Mailing Data, Addressing) and AMEE Association Rep. He is also a key speaker at numerous venues such as PCC events, the National Postal Forum, MAILCOM, the Bridge Conference, and Xplor.
Adam Collinson
Director of Address Intelligence
Understanding Address Quality
Holiday Direct Mail Deliverability: Debunking Address Quality Misinformation
By Adam Collinson During the holiday season, I frequently encounter articles offering tips for improving direct mail deliverability. While many of...
How ACS™ impacts with 5 Common Mail Delivery Problems
Mail that doesn’t reach its destination is more than a nuisance — it’s a drain on budgets, time, and customer trust. Fortunately, USPS’s Address...
The Cost of Undeliverable Mail: A Billion-Dollar Preventable Problem
Undeliverable mail isn’t just a bother—it’s a measurable drain on business performance. Every returned or wasted mail piece represents lost printing...
What Is Address Correction Service (ACS)? A Beginner’s Guide
If you’ve ever wondered, “What happens after I send a mailing and some pieces never reach their destination?” — this is for you. Let’s break down...
Address Mechanics: Planning Your Trip
https://youtu.be/Mo81z1SyFNI?si=jc-atet6DQ3jTvoT GrayHair Software and The Berkshire Company present an insightful webinar on "Address Mechanics:...
Accurate Addressing: Beyond Horseshoes and Hand Grenades
Close enough is not good enough for accurate addressing When I entered the Address Quality world over 2.5 decades ago, I was surprised to learn that...
Navigating the “Flavors” and Data of USPS Address Change Service (ACS)
The Address Change Service (ACS) offers several "flavors" or variations, each with distinct features, costs, and data delivery methods, designed to...
Understanding ACS – The USPS’s Powerful Tool for Address Quality and Cost Savings
Undeliverable As Addressed (UAA) mail poses a significant financial burden, costing the USPS an estimated $1.39 billion annually and businesses over...
Why Address Characteristics Matter
By Adam Collinson, Director of Address Intelligence, GrayHair Software An address can validate. It can qualify for postage discounts. It can be...
Nothing is 100% – PBSAs
By Adam Collinson, Director of Address Intelligence, GrayHair Software There’s one rule I always go back to in address quality: nothing is 100%. For...
Silos Are Bad For Address Quality
By Adam Collinson Director of Address Intelligence GrayHair Software, LLC Address quality impacts the entire enterprise, yet processes from various...
There’s Something Worse Than a Postal Rate Increase: Undeliverable Mail
For many mailers, the words “postal rate increase” can strike fear into their hearts. Rising postage costs directly impact budgets and can force difficult decisions about marketing campaigns and customer communications.
CIPCC Webinar: The Basics of ACS Processing and Results
Join Adam Collinson, Director of Address Intelligence at GrayHair Software, for a dynamic session that demystifies the Basics of ACS Processing and Results—and reveals how this often-overlooked USPS tool can become a strategic advantage in your mail operations.
When It Comes To Address Quality
Adam Collinson, a man clearly unafraid to tackle the most riveting of subjects, has taken the often-dreaded realm of CASS, DPV, NCOALink, and ACS, and transformed it into a musical masterpiece.
The Hidden Drain: Understanding Undeliverable Postal Mail
Undeliverable mail, often considered an unavoidable aspect of marketing and transactional mail, represents a significant financial burden for both the United States Postal Service (USPS) and the broader mailing industry. While address quality requirements can vary based on mailing purpose—such as meeting strict USPS regulations versus specific business needs—proactive management of addresses is crucial.
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