Informed Visibility®
Mail Tracking & Reporting
Revolutionize your mail tracking and reporting.
Informed Visibility Mail Tracking & Reporting (IV-MTR) is a near real-time, single source for all domestic-bound mail and mail aggregate tracking information.
Whether you’re new to USPS Informed Delivery® or seeking ideas for better attribution, campaign performance, or marketing workflow, connect with GrayHair for actionable insights you won’t want to miss.
USPS Informed Delivery® is an innovative tool that elevates direct mail and customer acquisition strategies.
- Learn how USPS Informed Delivery® can boost digital response rates and ROI.
- Discover best practices for creating interactive, trackable digital and physical mail campaigns.
- Efficiently integrate Informed Delivery® data into your existing marketing workflows with automation.
- Trigger digital actions based on Informed Delivery® events, like delivery notifications and scans, enhancing your campaign’s responsiveness.
- Connect Informed Delivery® data with your CRM and marketing automation platforms for a holistic view of your campaign performance.
The GrayHair Advantage
Best In Class
For over 20 years, GrayHair Software continues to be the platinum standard of mail tracking and address data quality services. Our teams serve the country’s largest companies, processing over 125 billion data points annually.
Data-Driven
GrayHair's Address Data Quality Tools, Address Data Quality Processes, and Mail Tracking Solutions provide actionable insights that enable our clients to gain visibility into critical communication processes, enhance customer engagement, minimize risk, and target marketing efforts more precisely.
Award Winning
Our award-winning customer support and service team goes above and beyond to ensure your success. GrayHair’s Postal Data Center of Excellence (PDCoE) provides best practices for embedding enterprise postal data into your core business systems, customer communication platforms, notification services, analytics environments, and operations infrastructure.
Customer Centricity
GrayHair teams are agile when tailoring our services to align with the unique needs of each client. Our commitment to our customers is reflected in every aspect of our business, from product development to customer support.
Data Privacy & Security
Our team is dedicated to upholding the utmost standards of data privacy and security, exemplified by our adherence to rigorous certifications such as SOC 2 with HITRUST, HIPAA, PCI-DSS, and CCPA compliance.
Expertise
As the leading Address Quality and Postal Data experts, our team boasts over 100 years of combined postal industry experience. We employ data scientists, full stack, AI/ML and data engineers.
Get a Free Address Data Quality Assessment
Ready to Improve Your Address Data Quality?
Contact GrayHair Software today to learn how our tools and best practices can help you achieve accurate, reliable, and actionable data.
