GH Direct Mail IQ™
Boost Direct Mail Campaign Performance
Connect audience, delivery, engagement, and conversion data to understand performance and improve what happens next.
Direct mail campaign performance is influenced before the first piece is printed, while the campaign is in market, when customers engage, and when results are measured.
GrayHair connects intelligence across the entire omnichannel campaign lifecycle so marketers can stop guessing, prove what worked, and design the next campaign with evidence instead of assumptions.
Achieve an Omnichannel View of the Entire Campaign
(Including Direct Mail)
The data you need to understand direct mail performance is scattered across different systems. Audience data sits in one system. Delivery information comes from another. Digital engagement happens somewhere else. Transactions are hidden within CRM or e-commerce tools. On their own, none of these tells you whether the campaign was actually worth the spend.
That makes the most important direct mail ROI questions almost impossible to answer with confidence:
- Did we mail the right people at the right address?
- When did they receive it?
- What happened after delivery?
- How did mail work with our other channels?
- Who converted?
- What revenue can we connect to the campaign?
- What should we change next time?
GrayHair helps connect the data you need to answer those questions.
GH Direct Mail IQ™
Give Your Marketing Team Full Insight into Every Direct Mail Campaign
GH Direct Mail IQ™ connects intelligence across the direct mail campaign lifecycle, helping enterprise marketers understand performance from audience selection through to business outcomes.
Built on GrayHair’s Address Intelligence, Mail Tracking, and Postal Intelligence capabilities, GH Direct Mail IQ helps marketers:
- Improve address quality before launch
- Connect direct mail with digital campaign activity
- Gain visibility into mail delivery and timing
- Measure digital engagement
- Coordinate physical and digital interactions
- Match campaign audiences with transactions and conversions
- Connect campaign activity with revenue
- Bring direct mail intelligence into existing marketing systems
And it works with your existing ecosystem.
GH Direct Mail IQ works alongside your printers, Mail Service Providers, production technology, and marketing platforms, giving you new insight and control without forcing you to rip and replace.
GH DMIQ delivers a comprehensive feature set:
- Unique, trackable QR codes printed on each piece, with scans monitored in real time.
- AI-optimized USPS Informed Delivery activation and tracking – marketers get free USPS-delivered email impressions.
- Easy access to USPS postal promotions, where mailers can cut postage costs and improve ROI before the first piece even mails.
- Fast matchback that uses real-time transaction data to prove key success metrics like incremental lift.
Five Ways GrayHair Helps You Get More Revenue from Every Direct Mail Campaign
Start with better address data
Reduce preventable waste before it enters the campaign.
GrayHair Address Intelligence validates addresses and applies suppression processes before production, improving the quality of campaign data before mail is produced.
Connect direct mail with your other channels
Give marketing a connected view of the customer journey.
GrayHair connects direct mail activity with digital campaign experiences to better coordinate communications and understand how customers engage across channels.
See what's happening in the mailstream
Make timing decisions based on mailstream activity, rather than estimates alone.
GrayHair Delivery Intelligence provides visibility into mailstream activity, giving marketers more information to guide follow-up communications and campaign timing.
Connect campaigns to transactions
Transaction Matchback and Attribution connect campaign audiences with conversion and transaction data.
With GrayHair, you can see who took action and the revenue associated with those outcomes, giving your team a clearer view of campaign performance.
Turn campaign data into intelligence
Connect audience, delivery, engagement, conversion, and transaction data with your existing marketing systems.
Use what you learn from one campaign to inform the next.
Go Beyond Mail Tracking
Mail tracking tells you what happened to the mail.
GH Direct Mail IQ helps you understand and rationalize your direct mail spend.
Contact GrayHair Software to connect direct mail delivery, engagement, conversion, and revenue data and make every campaign more measurable.
Call: 866-507-9999 | Email: engage@grayhairsoftware.com
The GrayHair Advantage
Best In Class
For over 20 years, GrayHair Software continues to be the platinum standard of mail tracking and address data quality services. Our teams serve the country’s largest companies, processing over 125 billion data points annually.
Data-Driven
GrayHair's Address Data Quality Tools, Address Data Quality Processes, and Mail Tracking Solutions provide actionable insights that enable our clients to gain visibility into critical communication processes, enhance customer engagement, minimize risk, and target marketing efforts more precisely.
Award Winning
Our award-winning customer support and service team goes above and beyond to ensure your success. GrayHair’s Postal Data Center of Excellence (PDCoE) provides best practices for embedding enterprise postal data into your core business systems, customer communication platforms, notification services, analytics environments, and operations infrastructure.
Customer Centricity
GrayHair teams are agile when tailoring our services to align with the unique needs of each client. Our commitment to our customers is reflected in every aspect of our business, from product development to customer support.
Data Privacy & Security
Our team is dedicated to upholding the utmost standards of data privacy and security, exemplified by our adherence to rigorous certifications such as SOC 2 with HITRUST, HIPAA, PCI-DSS, and CCPA compliance.
Expertise
As the leading Address Quality and Postal Data experts, our team boasts over 100 years of combined postal industry experience. We employ data scientists, full stack, AI/ML and data engineers.
