On March 19, 2026, GrayHair Software’s Director of Address Intelligence, Adam Collinson, will join NACUMS Dialogues to deliver a practical...
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Resources
Address Data Quality
Why Address Quality Matters: The $20+ Billion Problem Hiding in Your Mail
By Adam Collinson Address Quality Series · Article 1 of 8 · [See all articles →] When I talk to business leaders about address quality, I often...
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Understanding Pub 28: Your Roadmap to USPS Address Standards
By Adam Collinson Address Quality Series · Article 2 of 8 · [See all articles →] If you work with mailing operations for more than a week,...
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CASS™ Certification Explained: What Those Codes Really Mean
By Adam Collinson Address Quality Series · Article 3 of 8 · [See all articles →] Every year, I meet mailers who proudly announce they’re...
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NCOALink® : Beyond the Basics of Move Updates
By Adam Collinson Address Quality Series · Article 4 of 8 · [See all articles →] I once worked with a marketing director who was frustrated...
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ACS™ Data: The Missing Link in Your Address Quality Strategy
By Adam Collinson Address Quality Series · Article 5 of 8 · [See all articles →] Here’s a scenario I see more often than not: A mailer...
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