OUTCOMES >> Enhance Campaign Effectiveness
Reduce undeliverable marketing mail from 5-10% to less than 2%
Enhance Campaign Effectiveness with Delivery Intelligence
GrayHair Software simplifies the complexity of postal logistics and data, transforming it into an integrated asset that connects your print campaigns with omni-channel assets.
5-10% Of Marketing Mail Never Reaches Its Intended Destination
You cannot convert mail that never arrives!
For most marketing organizations, mail delivery is an invisible process resulting in wasted spend, distorted metrics, and broken customer journeys.
Turn Postal Data Into A Measurable Part Of Your Performance Engine
With GrayHair’s Enterprise Postal Data, direct mail becomes a measurable performance channel:
- Reduce undeliverable marketing mail from 5 to 10 percent to less than 2 percent
- Eliminate waste from bad addresses and duplicate records
- Increase campaign ROI by 20-35 percent when mail is coordinated with digital channels
- Increase response and conversion by timing in-home drops and follow-ups to actual delivery
- Lower cost per qualified lead by removing failed delivery from the funnel
You cannot optimize what you cannot see. GrayHair makes direct mail more valuable and effective!
With GrayHair’s Enterprise Postal Data Platform, you can integrate real-time delivery intelligence directly into your marketing, CRM, CDP, and analytics platforms. Stop treating direct mail as a static, unmeasurable cost center, and turn it into a high-visibility performance channel.
Gain Greater ROI, Clarity, And Control Over Your Direct Mail Campaigns
Download the solution sheet and learn how to:
- Reduce Undeliverable-As-Addressed (UAA) mail to below 2%
- Improve Campaign ROI by 20-35% by coordinating mail with digital channels
- Align digital follow-ups and omnichannel orchestration with actual in-home delivery
- Improve measurement and attribution accuracy so physical mail performs like digital channels
Maximize Your Marketing Mail’s Potential
Stop guessing and start knowing.
Discover how GrayHair can help you drive measurable marketing success.
The GrayHair Advantage
Best In Class
For over 20 years, GrayHair Software continues to be the platinum standard of mail tracking and address data quality services. Our teams serve the country’s largest companies, processing over 125 billion data points annually.
Data-Driven
GrayHair's Address Data Quality Tools, Address Data Quality Processes, and Mail Tracking Solutions provide actionable insights that enable our clients to gain visibility into critical communication processes, enhance customer engagement, minimize risk, and target marketing efforts more precisely.
Award Winning
Our award-winning customer support and service team goes above and beyond to ensure your success. GrayHair’s Postal Data Center of Excellence (PDCoE) provides best practices for embedding enterprise postal data into your core business systems, customer communication platforms, notification services, analytics environments, and operations infrastructure.
Customer Centricity
GrayHair teams are agile when tailoring our services to align with the unique needs of each client. Our commitment to our customers is reflected in every aspect of our business, from product development to customer support.
Data Privacy & Security
Our team is dedicated to upholding the utmost standards of data privacy and security, exemplified by our adherence to rigorous certifications such as SOC 2 with HITRUST, HIPAA, PCI-DSS, and CCPA compliance.
Expertise
As the leading Address Quality and Postal Data experts, our team boasts over 100 years of combined postal industry experience. We employ data scientists, full stack, AI/ML and data engineers.
