There’s a difference between returned mail, undeliverable mail, as well as a full understanding of what is undeliverable-as-address (UAA) mail.
Most, but not all, returned mail is undeliverable. You have a few exceptions, like when a mailpiece was refused or it was treated as undeliverable mail in error.
Undeliverable mail is the mail that the USPS could not deliver. They could not figure out a proper destination, so they ended up having to treat it as returned-to-sender mail, which means it could also be treated simply as waste.
Most people, when thinking of undeliverable-as-address mail or when you’re talking about it, it’s those pieces that the USPS either forwards, or returns, or treats as waste.
Mailed messages are only effective if they actually reach the customer on time.
All customer communications are critical to a successful business – statements, notices, cards, and marketing pieces. Time, effort and technology are used to efficiently print, insert and mail the message. But it needs to get delivered. Mailed messages are only effective if they actually reach the customer on time. The US Postal Service (USPS) is implementing exciting and substantial changes to its address quality tools. Join us for a conversation on what’s changing, what’s at risk, and what leading organizations are doing differently.
WATCH: Undeliverable is Unacceptable: The True Costs of Failed Communications
Learn from industry experts and leading professionals who have seen successes with a strong address management program.
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Since 2000, GrayHair Software has become the leading consumer and provider of postal data, processing over 125 billion data points annually.
GrayHair Software helps the largest financial services, banking, insurance, and healthcare organizations integrate more than 125 billion complex enterprise postal data points (including real-time mail tracking, address quality, and location intelligence) directly into core customer and prospect data platforms.
