You need to be flexible to have multiple, different best practice processes for your different operations.
One size does not fit all.
And you need to have the expectation of continues improvement and re-evaluations. If you did an evaluation 2 or 3 years ago, you may no longer be at best practices because the industry has changed. And in just a few months, because of new tools that the USPS is launching, everyone will have the potential to improve their operations. But implementation need to be done correctly to get the benefits of the new tools, but also avoid pitfalls.
There’s pros and cons on everything. It may not be a benefit for everyone, or only “this tool is, but that one isn’t.” You need to figure this out. You need a team that’s watching that, and keeping up with it.
If you can’t implement the necessary monitoring and flexibility, you should look for a partner who will – like GrayHair.
Mailed messages are only effective if they actually reach the customer on time.
All customer communications are critical to a successful business – statements, notices, cards, and marketing pieces. Time, effort and technology are used to efficiently print, insert and mail the message. But it needs to get delivered. Mailed messages are only effective if they actually reach the customer on time. The US Postal Service (USPS) is implementing exciting and substantial changes to its address quality tools. Join us for a conversation on what’s changing, what’s at risk, and what leading organizations are doing differently.
WATCH: Undeliverable is Unacceptable: The True Costs of Failed Communications
Learn from industry experts and leading professionals who have seen successes with a strong address management program.
