NEW

Latest News

GrayHair Solves Direct Mail Attribution Problem for OmniChannel Marketers

GrayHair solves direct mail attribution problem for OmniChannel Marketers by launching a new platform to help marketers prove and grow the revenue direct mail generates.

GrayHair Software Introduces GH Card Insights™

FOR IMMEDIATE RELEASE GrayHair Software Introduces GH Card Insights™ to Transform Credit and Debit Card Delivery Data into Business Intelligence for CX, Fraud, and Operations Teams Stuart, FL — 9 July 2026 —GrayHair Software today announced the availability of GH Card...

GrayHair Software Recognized as a “HOT COMPANY” by Mailing Systems Technology Magazine

FOR IMMEDIATE RELEASE STUART, FL – [August 22, 2025] – GrayHair Software is proud to announce its recognition as a "HOT COMPANY" by Mailing Systems Technology magazine. This announcement highlights GrayHair Software's commitment to transforming postal and address data...

GrayHair Software Launches PD3C – Postal Data Contact Center Connector

Low-code call center integration reduces mail-related call volume and improves resolution time Stuart, FL – July 17, 2025 – GrayHair Software today introduced the Postal Data Contact Center Connector (PD3C), a groundbreaking integration that brings real-time postal...

GrayHair Software Unveils Powerful Enhancements to Its Automated Data Quality Platform

GrayHair Software, a leader in data quality solutions, today announced the expansion of its Automated Data Quality Platform (ADQP), introducing advanced features that make it easier for businesses to integrate, access, and optimize data.

GrayHair Software Leverages Cutting-Edge Privacy Automation AI Technology to Improve Business Practices

Loading the Elevenlabs Text to Speech AudioNative Player... FOR IMMEDIATE RELEASE GrayHair Software implements new privacy automation toolset to enhance operational efficiency and ensure compliance. (Stuart, Florida) – July 2, 2024 – GrayHair Software, the leading...

GrayHair Software Invests in 48-Month NCOALink® License To Better Serve Customers

GrayHair Software, a dynamic data and software as a service company and leading consumer and provider of postal data, has obtained its 48-Month NCOALink® License (Full Service Provider).

LOGIN

Ask Adam: Address1 vs PrimaryAddressLine

Adam addresses common misconceptions regarding how address data is structured and printed, emphasizing the importance of proper alignment for postal processing.

  • Misconceptions about Address Lines: Clients often confuse “Address Line 1” with the “primary address line,” assuming it must always be the first line of an address block.
  • The Correct Hierarchical Structure: To ensure proper mail delivery, an address block should be ordered from least specific to most specific information, processing from the bottom up.
    • Bottom: City, State, and ZIP code.
    • Immediately Above: The primary address line (e.g., street address and house number).
    • Above Primary: Secondary information, such as apartment, unit, or internal mail stop numbers.
    • Top Levels: Company name, department, title, and the recipient’s name.

Consequences of Improper Formatting: Because the United States Postal Service (USPS) equipment processes addresses from the bottom up, incorrect ordering can lead to delivery failures.

  • Adam also cites an example of a resident with a basement apartment labeled “B”.
  • When the secondary indicator (“B”) was placed below the street address, automated equipment misinterpreted “B” as a street name in cities where such a street existed, causing the mail to be routed incorrectly and loop indefinitely until manual intervention.

Previous

Next

© 2026 • GrayHair Software • ALL RIGHTS RESERVED
Privacy • Interest-Based Advertising • Do Not Sell My Personal Information