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POSTAL UPDATES

Postal Updates

The United States Postal Service Board of Governors held an open meeting on May 9th, 2025. They highlighted the Postal Service’s 250 years of operation and the current economic challenges, including cost control, revenue growth, and infrastructure modernization.

David Steiner Appointed 76th Postmaster General

From the USPS Corporate Affairs Website Postal Service Board of Governors appoints David Steiner to be 76th Postmaster General and CEO of the United States Postal Service The U.S. Postal Service Board of Governors today announced that they have chosen David Steiner to...

Stamp Out Hunger with the USPS Annual Food Drive

USPS annual food drive is schedule for Saturday May 10th, 2025. The event which began in 1993 is the country’s largest single-day food drive.

GrayHair Software Launches New Website

Check back often for links to new stories, white papers and mailing resources. Please drop us a note with any feedback on how we can improve our efforts to support you.

USPS Informational Webinars on Service Standard Changes

The new service standard changes took effect April 1st, 2025.  The new measurement is using a 5-D to 5-D versus the less granular 3-D to 3-D.  Phase one of this change will be adding in an additional day into single piece First-Class mail that is entered more than 50 miles from an origin Regional Processing and Distribution Center (RPDC) and non destination entered Marketing Mail and Periodicals. 

New Mailing Standards for Domestic Mailing Services Products

The Postal Service, published on May 1st  in the Federal Register a proposed rule for the structure changes as part of the proposed July 2025 postage increase.  A final rule will be published once the Postal Regulatory Commission approves the R2025-1 Market Dominant rate change.  

Search for a new Postmaster General (PMG) – could the wait be over?

This is the first National Postal Forum in my recollection in which we did not have a permanent Postmaster General (PMG) in office.  There have been transitional periods in USPS leadership – such as when acting PMG is in place due to retirement, resignation, or before a successor is officially named, but historically that replacement has been named prior to the NPF.  

Takeaways from the National Postal Forum 2025

Last week concluded a very successful National Postal Forum in Nashville, TN. GrayHair participated in six sessions at the forum on topics of Address Quality, Hot topics in Mail, Bridging the Gender Gap with leadership tips, and working with Postal and Client Data at Scale.  

Upcoming Industry / Postal Events

Save the dates for the upcoming industry / postal events!

Defining the “Perfect” Mailing Address

Defining the "Perfect" Mailing Address A well-designed address database is the bedrock of address quality.What exactly constitutes a “perfect” address? It might seem like a simple question, but the answer is more nuanced than you might think. The concept of a...

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Address Data Quality Tools

Ensure Data Accuracy with GrayHair’s Address Data Quality Solutions

Powerful Tools for Precise Address Verification

GrayHair Software leverages a suite of cutting-edge tools to ensure your address data is accurate and up-to-date.

CASS™ Certification: Meeting USPS Standards

Instantly verify that customer shipping and billing addresses are accurate.

Our CASS™-certified processing ensures your addresses meet USPS standards for accuracy and deliverability. Seamlessly integrate with eCommerce platforms, CRM, customer service systems and more. Get real-time validation of customers’ addresses and data that enables any application to get the right information at the right time.

This certification validates that addresses are standardized and corrected, qualifying you for postal discounts and reducing delivery issues.

UAD: Proprietary Data for Enhanced Address Accuracy

UAD (Universal Address Database) is GrayHair’s proprietary database of COA and Nixie records used to help correct addresses prior to mailing. UAD represents mail intelligence from over 500 million consumer records.

The database is assembled from GrayHair customers that all contribute to a cooperative database of records generated through the ACS system. UAD enables mailers to reduce returned mail by as much as 90 percent and produces a rapid and easily definable ROI.

Enterprise mailers have used GrayHair’s Proprietary Address Hygiene to cut as much as $2 million out of their operational budgets.

VerifyAQ™: Go Beyond Standard Verification

Verify addresses instantly at the point of entry. Our real-time verification services ensure data accuracy from the start, reducing errors and improving data quality across your systems. This is ideal for online forms, CRM systems, and other data capture points.

Our proprietary VerifyAQ™ tool goes beyond standard verification to provide enhanced address quality insights. It identifies and corrects errors that other tools might miss, ensuring superior data accuracy and minimizing potential delivery issues.

ACS and Secure Destruction: Seamless Address Updates and Compliance

Seamlessly integrate with the USPS Address Change Service (ACS) to receive automated notifications of post mailing address changes and undeliverable mail pieces.

We also offer USPS Secure Destruction services for returned mail, ensuring compliance, data protection, and reducing your reliance on physical mail returns.

48 Month NCOALink®: Stay Current with Move Updates

Keep your database current with the latest move updates. Our 48-Month NCOALink® Link processing identifies individuals and businesses that have moved, ensuring your mail reaches the right recipients and reducing wasted postage.

DSF2® Validation: Ensuring Deliverability to the Specific Delivery Point

Validate the deliverability of addresses to the specific delivery point. DSF confirms that an address exists and is a valid delivery location, enhancing accuracy and reducing undeliverable mail. This tool is crucial for precise mail routing and delivery.

Benefits of GrayHair’s

Address Data Quality Solutions

Reduced Costs

Minimize waste from undeliverable mail and associated expenses.

Improved Deliverability

Ensure your mail reaches the intended recipients every time.

Enhanced Campaign Effectiveness

Target the right audience with accurate data.

Increased Data Integrity

Maintain a clean, reliable, and compliant database.

Enhanced Customer Satisfaction

Provide a seamless and positive experience.

Optimized Operations

Streamline processes and improve efficiency.

Address Data Quality Solutions

Inaccurate postal address data can lead to significant financial losses, wasted resources, and frustrated customers. Outdated or incorrect addresses result in undeliverable mail, delayed communications, and missed opportunities.

GrayHair Software provides robust Address Data Quality Solutions, products, and services to ensure your data is clean, current, and compliant. In the end, it’s not just the tools, it’s the services and implementations that yield the highest results.

Dashboards that Turn Data into Business Ready Intelligence and Insights

GrayHair Software provides powerful data visualization and reporting tools to help you make informed decisions.

Interactive Dashboards

Visualize mail tracking data with intuitive dashboards.

Custom Reports

Generate custom reports tailored to your specific needs.

Performance Analysis

Analyze mail delivery performance and identify areas for improvement.

Delivery Metrics

Monitor key delivery metrics, such as in-home dates and missed delivery windows.

Get a Free Address Data Quality Assessment

Ready to Improve Your Address Data Quality?

Contact GrayHair Software today to learn how our tools and best practices can help you achieve accurate, reliable, and actionable data.