Managing Informed Delivery® Campaign Data
Accessing Informed Delivery® Campaign Data with GrayHair’s Mail Tracking Platform
Today the process for mailers to manage and analyze Informed Delivery® campaign data and metrics is very manual. It requires
multiple steps to synthesize various data streams to formulate the data into meaningful insights.
GrayHair offers a set of reports and lookup tools that provides mailers visibility into who received the custom images, when they opened those emails, and if and when they clicked through the link. In addition, data feed options are available to provide mailers with this information tied back to mailpieces to identify data that will allow them to perform additional tracking and reporting.
key features
- Visual reports showing the scope and reach of an Informed Delivery® campaign within mailing metrics and Informed Delivery®-generated behavior patterns like email opens and click-throughs by day of week
- Availability of Informed Delivery® data in Ad Hoc tool to allow for custom reports and feeds to be built by clients (for SelectTrak users)
- Standard, automated data feed providing all of the Informed Delivery® events (opens, click-throughs, etc.) across all active
campaigns (for MailTrak users) - Visibility of Informed Delivery® events at the mailpiece level through our Single Piece Lookup
Get the Product Sheet
Accessing Informed Delivery® Campaign Data with GrayHair’s Mail Tracking Platform
Integrates into your current mail tracking report platform
Streamlines reporting and analysis through a single solution
Provides support from GrayHair’s postal experts
Accelerates your onboarding and ensuring the success of the program
