USPS Informed Delivery

Today the process for mailers to self-manage and analyze Informed Delivery campaign data and metrics is very manual. It requires multiple steps to consolidate the information in a way that provides meaningful insights.

In addition to the reports, dashboards, and lookup tools offered by GrayHair, data feed options will be available to provide mailers with this information tied back to identifying data that will allow them to perform analytics.

Mailers typically rely on their service providers to manage their Intelligent Mail® barcodes (IMbs) and many times do not store or have access to associate them in their own systems. The Informed Delivery data is made available only at a partial IMb level and without a way to tie it back to mailer back-end systems, there is no way to match the Informed Delivery data back to anything meaningful.

key features

• Visualizations showing scope and reach of ID campaigns within mailing metrics and ID generated behavior patterns (email opens and click-throughs) by day of week
• Standard, automated data feeds providing all of the Informed Delivery events (opens, click-throughs, etc.) across all active ID campaigns and including pkg, job, and client identifiers (client account number or sequence number)
• Visibility of Informed Delivery events at the mail-piece level in our Single Piece Lookup tool