Solutions Overview 2018-06-29T10:15:44+00:00

Solutions

Supporting marketing and postal operations for close to 20 years.

We work with the largest global financial service and insurance companies, retailers, non-profits and more, tailoring solutions and sharing best practices. We’ll help guide you to the best solution for your industry.

Synchronizing your digital with your physical campaign materials starts with the Intelligent Mail® barcode (IMb). Assign IMbs to each record on your list. This will enable you to track the location of your mail down to the single piece level. This lets you synchronize your digital channels (social, email, text, etc.) with the arrival of your letter, postcard, or statement.

Have your mail reviewed and irregularities flagged before your mail is processed. Compare each name and address in your database against the NCOA database and use USPS approved methods to update your mailpieces within the mandated time period.

The key to dealing with returned mail is to address the issue before it becomes a staffing problem. This means stopping incorrect addresses from going into print. Follow address quality best practices. Use Standard USPS Address Hygiene services using CASS, NCOA, and ACS to help you use the latest information to update your address data, improve the quality of your addresses, and reduce Undeliverable-As-Addressed (UAA) mail. Also, instead of having your First Class UAA mail returned to you and having to incur the costs of destroying it yourself, have your UAA mail securely destroyed by the USPS.

Integrate mail tracking with the USPS ACS address change service. Have your address change and undeliverable mail data collected and forwarded to you, which will give you accurate and timely address updates. This data can be used to identify records to redirect or to suppress. Then, instead of having your First Class UAA mail returned to you and having to incur the costs of destroying it yourself, have your UAA mail securely destroyed by the USPS.

Use mail tracking and data from the USPS to follow every mailpiece through the postal system, from initial entry to delivery. Mail tracking will enable you to zero in on actual in-home dates.

Use mail tracking to know exactly when payments or donations have been mailed and to project revenue income dates. Mail can be tracked back to each individual sender.  

Use mail tracking to follow your mail pieces through the postal system and to gain visibility into your mail stream and your campaign. The postal data you will get by tracking your mail will let you detect potential problems and avoid delivery issues. Use Data Visualization to explore your campaign data and to get answers to your questions.

Use mail tracking and the Postal Service’s Informed Visibility® data to get the insight into your mail stream you need to trigger events. Triggering events starts with the Intelligent Mail® barcode (IMb). Assign IMbs to each record on your list. This will enable you to track the location of each incoming and outgoing mail piece as it is scanned throughout the mail stream. Then, use this data to trigger communications such as online ads, direct mail, emails, text, social, etc.

Industry Solutions

GrayHair offers solutions designed to help you meet the needs of your industry.

Find out how our radical postal support and services can make a difference in your company.

Insurance Companies

Insurance Companies

Financial Institutions

Financial Institutions

Mail Service Providers

Mail Service Providers

Utilities

Retailers

Retailers

QUESTIONS?