Retail Industry 2018-06-29T10:21:18+00:00

Retail Industry

To compete and succeed in today’s retail environment, you need to synchronize all of your marketing channels. This includes direct mail.

GrayHair’s solutions help retailers effectively synchronize their social, email, text and other digital channels with their letters, postcards, or statements. This allows you determine the best channels for delivery and implement a cost-effective, omnichannel marketing campaign that delivers real results.

The GrayHair Advantage

  • Get 100% visibility into your direct marketing
  • Proven experience working with leading retailers, their agencies and vendors
  • Determine the best channels for delivery and increase response rates
  • Synchronize your digital campaign with your direct mail offers and coupons
  • Increase in-store traffic
  • Predict and trigger customer behavior to deliver a more personalized experienced to your customers
  • Get the information you need to determine best in-home dates for in-store events and coupons

GrayHair’s solutions help retailers improve the ROI of omni-channel marketing campaigns, increase the deliverability of orders, and track payments.

Direct Mail Data: A Critical Piece of Today’s Omni-Channel Marketing Jigsaw Puzzle

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Let GrayHair help you


Gain control and increase visibility


Determine the best channel for engagement


Predict and trigger customer actions


Drive a positive customer experience

The right address at the right time

Today’s retail customers expect their orders to be delivered when they want them – if not the next day to the right address. This means that your shipping and billing data must be pristine. GrayHair’s address verification and hygiene services are designed to optimize delivery to the right address so that your customers get their orders when they want them, where they want them.

GrayHair Software The right address