Those companies who are mailing millions of direct mail pieces need to stop and take heed of recent significant changes at the USPS®. Some have already been implemented, such as rate changes and leadership changes, and some have come about through disruptions beyond their control. GrayHair’s Vice President of Business Development, Dean DeCencio (and 30 + years helping enterprise-level clients use data to optimize postal operations), breaks down the most significant changes and how to manage them.
Read the full article on Mailing Systems Technology’s Website.