Marketing Performance
Enhancing Customer Data for Higher Response Rates
Marketing Mail is More Effective Than Ever
GrayHair Software (GHS) is a dynamic data and software as a service (SaaS) company with over 20 years experience delivering business-ready intelligence solutions.
We excel in solving data-related challenges, offering comprehensive solutions for many Fortune 100 companies. As the leading consumer and provider of postal data, we manage over 125 billion data points annually.
Renowned for delivering exceptional client service, we unlock the hidden value of customer data, enhancing essential business processes, including marketing performance, fraud prevention, customer experience, and mail operations.
what’s inside
- Ensuring Your Mail Reaches Its Destination
- Integrating Direct Mail with Digital Channels
- Using Delivery Data to Better Attribute Custome Response to the Right Channel
- Leveraging your Audience Analytics to Optimize Campaigns
- Data-Driven Solutions For Every Challenge
Get the Solution Overview
Enhancing Customer Data for Higher Response Rates
The GrayHair Advantage
Best In Class
For over 20 years, GrayHair Software continues to be the platinum standard of mail tracking and address data quality services. Our teams serve the country’s largest companies, processing over 125 billion data points annually.
Data-Driven
GrayHair's Address Data Quality Tools, Address Data Quality Processes, and Mail Tracking Solutions provide actionable insights that enable our clients to gain visibility into critical communication processes, enhance customer engagement, minimize risk, and target marketing efforts more precisely.
Award Winning
Our award-winning customer support and service team goes above and beyond to ensure your success. GrayHair’s Postal Data Center of Excellence (PDCoE) provides best practices for embedding enterprise postal data into your core business systems, customer communication platforms, notification services, analytics environments, and operations infrastructure.
Customer Centricity
GrayHair teams are agile when tailoring our services to align with the unique needs of each client. Our commitment to our customers is reflected in every aspect of our business, from product development to customer support.
Data Privacy & Security
Our team is dedicated to upholding the utmost standards of data privacy and security, exemplified by our adherence to rigorous certifications such as SOC 2 with HITRUST, HIPAA, PCI-DSS, and CCPA compliance.
Expertise
As the leading Address Quality and Postal Data experts, our team boasts over 100 years of combined postal industry experience. We employ data scientists, full stack, AI/ML and data engineers.
