SOLUTION
Marketing Performance
Improve response rates and the ROI of your campaigns
Proving Marketing Mail Effectiveness
Without clear visibility into delivery, response rates, and audience engagement, marketing mail can feel like a shot in the dark. GrayHair Software provides the granular data needed to understand what’s working, what’s not, and how to refine campaigns for maximum effectiveness.
Your Partner in Effective Marketing Mail
GrayHair provides the tools and insights you need to transform your marketing mail into a highly effective channel, delivering measurable results and driving ROI. Our solutions offer real-time tracking, detailed analytics, and predictive insights, enabling you to optimize campaigns, target audiences with precision, and prove marketing effectiveness.
Campaign Scan Summary
Driving Marketing Effectiveness
Reduce Undeliverables
GrayHair clients have reduced marketing mail undeliverables from ~8% to ~2% or less.
Quantifiable ROI
Track campaign performance, measure response rates, and demonstrate the true value of your marketing mail.
Optimized Campaign Spend
Identify areas for improvement, refine strategies, and ensure every marketing dollar is used effectively.
Data-Driven Optimization
Make informed decisions based on real-time data, continuously improving campaign performance and maximizing results.
Case Study
A Retail Bank shifted from First-Class Mail® to Marketing Mail™ to cut costs but faced challenges tracking delivery performance. This led to difficulties in resolving delivery issues, measuring USPS performance, and ensuring consistent response tracking, ultimately resulting in an inconsistent customer experience and decreased campaign effectiveness.
Maximize Your Marketing Mail’s Potential
Stop guessing and start knowing.
Discover how GrayHair can help you drive measurable marketing success.
The GrayHair Advantage
Best In Class
For over 20 years, GrayHair Software continues to be the platinum standard of mail tracking and address data quality services. Our teams serve the country’s largest companies, processing over 150 billion data points annually.
Data-Driven
Our Business-Ready Intelligence (BRI) solutions provide actionable insights that enable our clients to gain visibility into critical communication processes, enhance customer engagement, minimize risk and target marketing efforts more precisely.
Award Winning
Our award winning customer support and service team goes above and beyond to not only ensure the client’s success they also unlock operational efficiencies and deliver beyond expectations on a daily basis.
Customer Centricity
GrayHair teams are agile when tailoring our services to align with the unique needs of each client. Our commitment to our customers is reflected in every aspect of our business, from product development to customer support.
Data Privacy & Security
Our team is dedicated to upholding the utmost standards of data privacy and security, exemplified by our adherence to rigorous certifications such as SOC 2 with HITRUST, HIPAA, PCI-DSS, and CCPA compliance.
Expertise
As the leading Address Quality and Postal Data expert in the United States, our team boasts over 100 years of combined postal industry experience. We employ data scientists, full stack, AI/ML and data specific engineers that continuously build.
