Leveraging Postal Data to Increase Marketing Effectiveness
GrayHair Business-Ready Intelligence
In this ebook, we take a look at:
- The current state of direct mail
- How mail deliverability drives campaign response
- Why in-home dates matter
- How a major insurance company uses mail monitoring
This ebook will help you learn how clean data can expand your campaign’s reach.
What’s inside
Businesses looking to build stronger relationships with an audience, which has become increasingly homebased, are turning to direct mail. In fact, direct mail is flourishing according to the Association of National Advertisers 2021 Response Rate Report.
According to the report, across direct marketing channels, direct mail takes the top spot for the highest ROI at 112% for letter-size envelopes. While email prospect marketing ROI continues to decline, slipping to the third spot. Direct mail has proven to be an effective marketing tactic when combined with other channels.
In one survey of 75 selected marketing decision-makers, 63% said coordinating direct mail and digital campaigns increases response rates.
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Postal data has significant value that is commonly overlooked
