Improve response rates and the ROI of your campaigns

Without clear visibility into delivery, response rates, and audience engagement, marketing mail can feel like a shot in the dark. GrayHair Software provides the granular data needed to understand what’s working, what’s not, and how to refine campaigns for maximum effectiveness.

- - Informed Delivery Reporting
  - Measure In Home Delivery Window Performance
  - Campaign Delivery Performance
  - Attribution Performance

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Reduce waste, improve deliverability, and maximize the postal budget.

Most organizations treat mail as a sunk cost, assuming it will reach its destination. But failed communications, undeliverable addresses, and inefficient postal strategies are quietly draining your budget.

- - Reply Mail Monitoring
  - Return Mail Automation – Undeliverable Mail
  - Proof of Acceptance – Certificate of Mailing
  - Mail Delivery Visibility

Protect high-value mail with proactive alerts that indicate a possible mail-theft or mail diversion related event.

When high-value mail, such as checks, credit cards, ID cards, government payments, gift cards, or regulatory notices, ends up in the wrong hands, the costs are high.

GrayHair Software can help you better identify and understand anomalies that could indicate a mail theft-related event, including when high-value mail is redirected to a new address and when delivery is not progressing in the time frame it should.

Reduce wait times, improve customer satisfaction, and empower your call center with real-time mail tracking data.

Give your call center agents the tools they need to quickly and efficiently respond to customer inquiries about mail delivery.

Our solution provides near real-time access to mail piece tracking data, enabling representatives to pinpoint the exact location of a piece and provide accurate status updates. This reduces call handling times, minimizes follow-up calls, and ultimately enhances customer satisfaction.

Inform and update clients about the delivery journey of their mail pieces to boost satisfaction and reduce risk.

Clients often experience uncertainty and frustration regarding the delivery of important mail.

This leads to inquiries and potential dissatisfaction.

The solution? Provide timely and accurate information about the delivery journey to better manage expectations and enhance client relationships.

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POSTAL AND INDUSTRY UPDATES

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USPS Financials

Apr 2, 2025 | Postal Updates

USPS released their Preliminary Financial Information (unaudited), for February 2025.

While the FY25Q1 (Oct1-Dec31 2024) total Market Dominant revenue ended on a positive note, the first month of FY25Q2 (January 2025) did very poorly, and unfortunately its second month February 2025 financials do not show much better.

TotalRevenue missed plan by -3.4% and actual SPLY by -3.7%

Two surprises in the volumes:

Market Dominant Products volume declined -7.8% over SPLY, but that was actually +3.2% better than USPS forecasted.
Competitive Products volume declined -9.8% over SPLY, which was -12.3% lower than the USPS forecasted planned numbers.

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