SOLUTION > MARKETING PERFORMANCE
Informed Delivery
Enhance direct mail campaigns with digital integration and real-time tracking using USPS Informed Delivery.
Marketers often struggle to bridge the gap between physical and digital channels.
They end up missing opportunities to enhance engagement and track campaign performance. Traditional direct mail lacks the interactive elements and real-time analytics that digital marketing offers.
Revolutionize your direct mail strategy with USPS Informed Delivery. This innovative service provides recipients with digital previews of their incoming mail, allowing you to add interactive elements, track engagement, and seamlessly integrate your physical campaigns with your digital marketing efforts. By leveraging Informed Delivery, you can enhance customer engagement, drive online traffic, and gain valuable insights into campaign performance.
Key Features & Benefits
Digital Mail Previews
Provide recipients with email or dashboard previews of their incoming mail, increasing anticipation and engagement.
Interactive Campaigns
Add clickable links, personalized messages, and special offers to digital previews, driving online traffic and conversions.
Real-Time Tracking
Monitor delivery status and engagement metrics to gain insights into campaign performance and optimize future mailings.
Seamless Integration
Bridge the gap between physical and digital channels, creating a cohesive and omnichannel customer experience.
Increased Response Rates
Enhance engagement and drive action with interactive elements and personalized content.
Enhanced Customer Experience
Provide a modern and convenient mail experience that resonates with today’s digital-savvy consumers.
Cost-Effective Amplification
Leverage digital channels to amplify the reach and impact of your direct mail campaigns.
Get in touch today.
Ask GrayHair about…
Specific interactive elements we can add to digital mail previews through your platform.
How your real-time tracking provides engagement metrics and insights for our Informed Delivery campaigns.
How Informed Delivery can help you bridge the gap between physical and digital marketing channels.
The GrayHair Advantage
Best In Class
For over 20 years, GrayHair Software continues to be the platinum standard of mail tracking and address data quality services. Our teams serve the country’s largest companies, processing over 150 billion data points annually.
Data-Driven
Our Business-Ready Intelligence (BRI) solutions provide actionable insights that enable our clients to gain visibility into critical communication processes, enhance customer engagement, minimize risk and target marketing efforts more precisely.
Award Winning
Our award winning customer support and service team goes above and beyond to not only ensure the client’s success they also unlock operational efficiencies and deliver beyond expectations on a daily basis.
Customer Centricity
GrayHair teams are agile when tailoring our services to align with the unique needs of each client. Our commitment to our customers is reflected in every aspect of our business, from product development to customer support.
Data Privacy & Security
Our team is dedicated to upholding the utmost standards of data privacy and security, exemplified by our adherence to rigorous certifications such as SOC 2 with HITRUST, HIPAA, PCI-DSS, and CCPA compliance.
Expertise
As the leading Address Quality and Postal Data expert in the United States, our team boasts over 100 years of combined postal industry experience. We employ data scientists, full stack, AI/ML and data specific engineers that continuously build.
