SOLUTION > MARKETING PERFORMANCE
Campaign Delivery Performance
Optimize marketing campaigns by reducing waste and increasing response through superior address data quality.
Inaccurate address data leads to wasted marketing spend, decreased response rates, and missed opportunities to connect with target audiences.
Marketers need reliable address data to ensure their campaigns reach the right people, in the right place, at the right time.
Maximize your marketing ROI with our Marketing Delivery Performance solution. We focus on reducing waste and boosting response rates by ensuring the highest level of address data quality. Our solution identifies and corrects inaccurate addresses, ensuring your marketing materials reach the intended recipients, leading to improved campaign performance and cost efficiency.
Key Features & Benefits
Improved Address Data Quality
Leverage our comprehensive address validation, correction, and address change services, using standard and proprietary toolsets to ensure your data is accurate and up-to-date.
Reduced Waste
Minimize wasted resources by eliminating undeliverable mail and targeting only valid addresses.
Increased Response Rates
Reach the right audience with accurate addresses, leading to higher engagement and response to your marketing campaigns.
Cost Savings
Reduce printing and postage costs associated with undeliverable mail.
Enhanced Campaign Effectiveness
Improve overall marketing campaign performance by ensuring your messages reach the intended recipients.
Data-Driven Optimization
Utilize data insights to continuously improve address accuracy and campaign targeting.
Real-Time Verification
Verify addresses in real-time to prevent errors and ensure immediate data accuracy.
Explore Our Products
Ready to dive deeper into our offerings? Click the links below to learn more about how GrayHair can help you elevate your postal data.
Get in touch today.
Ask GrayHair about…
How we handle and update address changes and moves.
The specific data quality checks and validations we perform.
How our solution integrates with your existing marketing database.
The level of deliverability improvement you can expect for your campaigns.
Reporting and analytics available to track address data quality.
How this solution can improve your overall marketing ROI.
The GrayHair Advantage
Best In Class
For over 20 years, GrayHair Software continues to be the platinum standard of mail tracking and address data quality services. Our teams serve the country’s largest companies, processing over 150 billion data points annually.
Data-Driven
Our Business-Ready Intelligence (BRI) solutions provide actionable insights that enable our clients to gain visibility into critical communication processes, enhance customer engagement, minimize risk and target marketing efforts more precisely.
Award Winning
Our award winning customer support and service team goes above and beyond to not only ensure the client’s success they also unlock operational efficiencies and deliver beyond expectations on a daily basis.
Customer Centricity
GrayHair teams are agile when tailoring our services to align with the unique needs of each client. Our commitment to our customers is reflected in every aspect of our business, from product development to customer support.
Data Privacy & Security
Our team is dedicated to upholding the utmost standards of data privacy and security, exemplified by our adherence to rigorous certifications such as SOC 2 with HITRUST, HIPAA, PCI-DSS, and CCPA compliance.
Expertise
As the leading Address Quality and Postal Data expert in the United States, our team boasts over 100 years of combined postal industry experience. We employ data scientists, full stack, AI/ML and data specific engineers that continuously build.
