SOLUTION
Postal Optimization
Transform your mailing operations with GrayHair. Reduce waste, improve deliverability, and maximize the postal budget.
The Hidden Costs of Undeliverable Mail
Postal data optimization remains an afterthought in most enterprises. Most organizations treat mail as a sunk cost and assume it will reach its destination. Failed communications create unacceptable risk and drain your budget.
Schedule a Postal Optimization review. Chances are good we can reduce your undeliverable mail by 50% or more.
Explore Our Solutions
Key Benefits of GrayHair’s Postal Optimization Solutions
GrayHair Software’s Postal Optimization Data Services include data feeds and software platforms that provide address validation, mail class optimization, and other critical capabilities.
Reduced Postage Costs
Optimized mailing strategies, including presorting, intelligent targeting, and consolidated entry, can deliver 5-12% in postage savings.
Improved Deliverability
Increased mail deliverability by eliminating address errors and undeliverable mail.
Enhanced Address Quality
Real-time address validation ensures that customer addresses are accurate and complete, reducing undeliverable mail and enhancing customer satisfaction.
Automation Efficiencies
Address standardization and workflow automation to minimize manual interventions, reducing operational costs.
Case Study – $2,227,500 Savings
A leading direct marketing agency faced challenges with outdated mailing lists and high costs due to undeliverable mail…GrayHair’s Address Hygiene Services helped the agency improve address quality, resulting in a 4% Nixie hit rate and a 1.5% COA hit rate. By processing 100 million records, GrayHair’s solutions led to $2,227,500 in savings for the agency.
Explore Our Products
Ready to dive deeper into our offerings? Click the links below to learn more about how GrayHair can help you elevate your postal data.
Start Optimizing Your Postal Operations Today
Don’t let postal inefficiencies drain your resources.
Discover how top organizations are leveraging postal intelligence to cut costs, improve engagement, and drive financial impact.
The GrayHair Advantage
Best In Class
For over 20 years, GrayHair Software continues to be the platinum standard of mail tracking and address data quality services. Our teams serve the country’s largest companies, processing over 150 billion data points annually.
Data-Driven
Our Business-Ready Intelligence (BRI) solutions provide actionable insights that enable our clients to gain visibility into critical communication processes, enhance customer engagement, minimize risk and target marketing efforts more precisely.
Award Winning
Our award winning customer support and service team goes above and beyond to not only ensure the client’s success they also unlock operational efficiencies and deliver beyond expectations on a daily basis.
Customer Centricity
GrayHair teams are agile when tailoring our services to align with the unique needs of each client. Our commitment to our customers is reflected in every aspect of our business, from product development to customer support.
Data Privacy & Security
Our team is dedicated to upholding the utmost standards of data privacy and security, exemplified by our adherence to rigorous certifications such as SOC 2 with HITRUST, HIPAA, PCI-DSS, and CCPA compliance.
Expertise
As the leading Address Quality and Postal Data expert in the United States, our team boasts over 100 years of combined postal industry experience. We employ data scientists, full stack, AI/ML and data specific engineers that continuously build.
