Improve response rates and the ROI of your campaigns

Without clear visibility into delivery, response rates, and audience engagement, marketing mail can feel like a shot in the dark. GrayHair Software provides the granular data needed to understand what’s working, what’s not, and how to refine campaigns for maximum effectiveness.

- - Informed Delivery Reporting
  - Measure In Home Delivery Window Performance
  - Campaign Delivery Performance
  - Attribution Performance

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Reduce waste, improve deliverability, and maximize the postal budget.

Most organizations treat mail as a sunk cost, assuming it will reach its destination. But failed communications, undeliverable addresses, and inefficient postal strategies are quietly draining your budget.

- - Reply Mail Monitoring
  - Return Mail Automation – Undeliverable Mail
  - Proof of Acceptance – Certificate of Mailing
  - Mail Delivery Visibility

Protect high-value mail with proactive alerts that indicate a possible mail-theft or mail diversion related event.

When high-value mail, such as checks, credit cards, ID cards, government payments, gift cards, or regulatory notices, ends up in the wrong hands, the costs are high.

GrayHair Software can help you better identify and understand anomalies that could indicate a mail theft-related event, including when high-value mail is redirected to a new address and when delivery is not progressing in the time frame it should.

Reduce wait times, improve customer satisfaction, and empower your call center with real-time mail tracking data.

Give your call center agents the tools they need to quickly and efficiently respond to customer inquiries about mail delivery.

Our solution provides near real-time access to mail piece tracking data, enabling representatives to pinpoint the exact location of a piece and provide accurate status updates. This reduces call handling times, minimizes follow-up calls, and ultimately enhances customer satisfaction.

Inform and update clients about the delivery journey of their mail pieces to boost satisfaction and reduce risk.

Clients often experience uncertainty and frustration regarding the delivery of important mail.

This leads to inquiries and potential dissatisfaction.

The solution? Provide timely and accurate information about the delivery journey to better manage expectations and enhance client relationships.

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POSTAL AND INDUSTRY UPDATES

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SOLUTION OVERVIEW

Marketing Performance

Enhancing Customer Data for Higher Response Rates

Marketing Mail is More Effective Than Ever

GrayHair Software (GHS) is a dynamic data and software as a service (SaaS) company with over 20 years experience delivering business-ready intelligence solutions.

We excel in solving data-related challenges, offering comprehensive solutions for many Fortune 100 companies. As the leading consumer and provider of postal data, we manage over 150 billion data points annually.

Renowned for delivering exceptional client service, we unlock the hidden value of customer data, enhancing essential business processes, including marketing performance, fraud prevention, customer experience, and mail operations.

what’s inside

Ensuring Your Mail Reaches Its Destination
Integrating Direct Mail with Digital Channels
Using Delivery Data to Better Attribute Custome Response to the Right Channel
Leveraging your Audience Analytics to Optimize Campaigns
Data-Driven Solutions For Every Challenge

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Enhancing Customer Data for Higher Response Rates

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Explore Our Products

Ready to dive deeper into our offerings? Click the links below to learn more about how GrayHair can help you elevate your postal data.

ADDRESS DATA QUALITY TOOLS

CASS™ (Coding Accuracy Support System)

48-Month NCOALink® (National Change of Address Link)

DSF2® (Delivery Sequence File)

VerifyAQ™: Enhanced Address Quality Insights

ACS™ and Secure Destruction (Address Change Service)

UAD (Universal Address Database)

ADDRESS DATA QUALITY BEST PRACTICES AND SERVICES

Real-Time Address Verification

Just-in-Time Address Processing

Database Cleansing and Updating

Returns (ACS™) Management

MAIL TRACKING

IMb™ (Intelligent Mail® Barcode)

Informed Visibility®, ACS™, Secure Destruction

Data Visualization and Reporting

Data Integrations

CONTACT

GrayHair Software, LLC
1 SE Ocean Blvd
Stuart, FL 34994

engage@grayhairsoftware.com

866.507.9999

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