CASE STUDY
Leading Telecommunications Provider Cuts Costs & Speeds Up Mail Delivery
Better Address Management, Lower Costs, Faster Delivery
KEY TAKEAWAY
By leveraging GrayHair’s Address Hygiene and Mail Tracking solutions, this Telecom Company reduced undeliverable mail, improved delivery times, and cut mailing costs. The result? Increased efficiency, stronger customer engagement, and long-term mailing success.
HIGHLIGHTS
- 200,000 undeliverable mailpieces identified & corrected
- 10% of the prospect file cleaned up
- Lowered postage & printing expenses
- Improved delivery accuracy & customer satisfaction
SOLUTIONS USED
- Address Hygiene Optimization: Suppressed or corrected bad addresses
- Real-Time Mail Tracking: Monitored delivery performance & pinpointed delays
- Just-in-Time Address Updates: Combined CASS™, NCOA, & suppression techniques
- Monthly Data Dashboards: Identified trends & improved decision-making
INDUSTRY
Telecommunications
The Problem
A leading Telecommunications Service Provider faced significant challenges in managing undeliverable mail, controlling postal costs, and ensuring timely in-home delivery of mailpieces. The Company relied on multiple printers and letter shops but lacked a unified system to oversee address data and mail tracking.
This fragmented approach resulted in inefficiencies, high undeliverable mail rates, and increased operational costs. The Company needed a comprehensive solution to streamline its address hygiene processes and consolidate mail tracking under a single provider.
The Challenge
The Company sought to consolidate address management and mail tracking while continuing to use multiple vendors for printing and mailing. Additionally, they needed a provider that could oversee Intelligent Mail barcode (IMb™) management to ensure consistency across all mailings. Cost savings were also a major concern, as undeliverable mail was driving up postage and printing expenses. Without a unified address hygiene strategy, the Company was unable to optimize deliverability or maximize the return on its mailing investments.
The Approach
GrayHair Software conducted an in-depth analysis of the Company’s address data and mailing performance. Based on the findings, GrayHair implemented a two-pronged solution: Address Hygiene and Mail Tracking.
Address Hygiene
GrayHair’s proprietary address hygiene solutions, including the Universal Address Database and Historical ACS (HACS), identified undeliverable addresses before mailings occurred.
The “just-in-time” address hygiene process combined CASS™, NCOA, Proprietary Address Hygiene, and suppression techniques to ensure addresses were accurate, compliant, and deliverable.
Undeliverable addresses were either suppressed or replaced with viable addresses, improving campaign effectiveness and reducing wasted postage and printing costs.
Mail Tracking
Real-time mail tracking provided visibility into delivery performance, allowing the Company to monitor high-profile campaigns.
Monthly data visualization and reporting dashboards helped identify trends and issues, enabling quick corrective action.
When a delay in mail delivery was detected, GrayHair’s tracking solution pinpointed the issue to a specific postal facility, preventing unnecessary concern over the entire mailing.
The Results
GrayHair’s Address Hygiene and Mail Tracking solutions significantly improved the Company’s mail deliverability and cost efficiency:
- 200,000 undeliverable mailpieces identified and corrected, reducing waste and lowering postage and printing expenses.
- 10% of the prospect file was cleaned up, ensuring mail was sent only to viable addresses.
- Improved delivery accuracy, enhancing customer satisfaction and marketing ROI.
- Faster issue resolution, allowing the Company to address mail delays proactively and minimize disruptions.
