CASE STUDY
Large Printer/Mailer Improves InHome™ Delivery with GrayHair Mail Tracking
Improved Mail Tracking, Vendor Accountability, and On-Time InHome Delivery
KEY TAKEAWAY
By leveraging GrayHair’s SelectTrak™ mail tracking solutions, this leading commercial printer improved delivery accuracy, enhanced vendor accountability, and ensured consistent InHome delivery for clients’ promotional campaigns. The result? Higher efficiency, stronger client relationships, and maximized marketing ROI.
HIGHLIGHTS
- Higher mail delivery success rates with real-time tracking.
- Increased client satisfaction through accurate InHome scheduling.
- Better vendor oversight with advanced reporting tools.
SOLUTIONS USED
- SelectTrak Mail Tracking: Ensures visibility and accountability.
- USPS Intelligent Mail Barcode (IMb™): Enables precise mailpiece tracking.
- Real-Time Data Reporting: Enhances scheduling and delivery predictions.
- Vendor Performance Monitoring: Identifies delays and improves logistics.
INDUSTRY
Commercial Printing & Direct Mail Marketing
The Problem
A leading commercial printer and marketing firm in the U.S. faced challenges ensuring timely InHome™ delivery of its clients’ promotional materials. The Company relied on consolidators to transport mailings to USPS facilities but remained accountable for meeting InHome schedules.
Without a robust tracking system, ensuring timely deliveries and managing vendor accountability proved difficult.
The Challenge
The Company needed a solution to guarantee specific InHome delivery dates for its clients’ mail campaigns. As a major printer and database marketing firm, it managed projects from concept to distribution, including creative content, prepress, sorting, and mailing. Timely delivery was crucial for retail clients relying on promotional mailings to drive sales. Without detailed mail tracking, the Company lacked visibility into mailing performance, risking client satisfaction and revenue impact.
The Approach
GrayHair Software provided its industry-leading mail tracking solution, SelectTrak™, as part of its SelectSolutions platform. SelectTrak enabled real-time tracking of mailpieces from insertion to delivery, leveraging USPS Intelligent Mail® barcode (IMb™) technology for precise data collection.
Mail Tracking & Reporting
- Near real-time status updates for unparalleled mailstream visibility.
- Advanced reporting tools to monitor mail progress and vendor performance.
- Mailpiece-level tracking for granular delivery insights.
- Documentation of InHome delivery dates to ensure campaign effectiveness.
The Results
By implementing SelectTrak™, the Company significantly improved mail delivery performance and vendor accountability:
- More effective vendor management: SelectTrak alerted the Company to missed deliveries, enabling immediate corrective action.
- Improved client relationships: Clients gained full visibility into USPS processing and delivery schedules.
- Higher client satisfaction: Predictable InHome dates increased response rates and promotional success.
- Optimized mail scheduling: Verified induction and delivery dates allowed clients to plan marketing activities with confidence.
