Improve response rates and the ROI of your campaigns

Without clear visibility into delivery, response rates, and audience engagement, marketing mail can feel like a shot in the dark. GrayHair Software provides the granular data needed to understand what’s working, what’s not, and how to refine campaigns for maximum effectiveness.

- - Informed Delivery Reporting
  - Measure In Home Delivery Window Performance
  - Campaign Delivery Performance
  - Attribution Performance

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Reduce waste, improve deliverability, and maximize the postal budget.

Most organizations treat mail as a sunk cost, assuming it will reach its destination. But failed communications, undeliverable addresses, and inefficient postal strategies are quietly draining your budget.

- - Reply Mail Monitoring
  - Return Mail Automation – Undeliverable Mail
  - Proof of Acceptance – Certificate of Mailing
  - Mail Delivery Visibility

Protect high-value mail with proactive alerts that indicate a possible mail-theft or mail diversion related event.

When high-value mail, such as checks, credit cards, ID cards, government payments, gift cards, or regulatory notices, ends up in the wrong hands, the costs are high.

GrayHair Software can help you better identify and understand anomalies that could indicate a mail theft-related event, including when high-value mail is redirected to a new address and when delivery is not progressing in the time frame it should.

Reduce wait times, improve customer satisfaction, and empower your call center with real-time mail tracking data.

Give your call center agents the tools they need to quickly and efficiently respond to customer inquiries about mail delivery.

Our solution provides near real-time access to mail piece tracking data, enabling representatives to pinpoint the exact location of a piece and provide accurate status updates. This reduces call handling times, minimizes follow-up calls, and ultimately enhances customer satisfaction.

Inform and update clients about the delivery journey of their mail pieces to boost satisfaction and reduce risk.

Clients often experience uncertainty and frustration regarding the delivery of important mail.

This leads to inquiries and potential dissatisfaction.

The solution? Provide timely and accurate information about the delivery journey to better manage expectations and enhance client relationships.

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POSTAL AND INDUSTRY UPDATES

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4 New USPS Changes that Will Impact Your High-Value Mail

Feb 11, 2022 | Articles, Postal Operations

Those companies who are mailing millions of direct mail pieces need to stop and take heed of recent significant changes at the USPS®. Some have already been implemented, such as rate changes and leadership changes, and some have come about through disruptions beyond their control. GrayHair’s Vice President of Business Development, Dean DeCencio (and 30 + years helping enterprise-level clients use data to optimize postal operations), breaks down the most significant changes and how to manage them.

Read the full article on Mailing Systems Technology’s Website.

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