Growing Retailer Acquires Solution to Manage In-Home Dates for Campaigns
To improve its direct mail marketing campaign performance, a leading retail company needed to gain visibility into its postal delivery campaigns and manage specific in-home delivery windows. Better visibility would help the company optimize the delivery of time-sensitive coupons which are key to driving online sales. Find out how this retailer utilized GrayHair’s services and freed itself from the “black hole” of mail.
