Improve response rates and the ROI of your campaigns

Without clear visibility into delivery, response rates, and audience engagement, marketing mail can feel like a shot in the dark. GrayHair Software provides the granular data needed to understand what’s working, what’s not, and how to refine campaigns for maximum effectiveness.

- - Informed Delivery Reporting
  - Measure In Home Delivery Window Performance
  - Campaign Delivery Performance
  - Attribution Performance

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Reduce waste, improve deliverability, and maximize the postal budget.

Most organizations treat mail as a sunk cost, assuming it will reach its destination. But failed communications, undeliverable addresses, and inefficient postal strategies are quietly draining your budget.

- - Reply Mail Monitoring
  - Return Mail Automation – Undeliverable Mail
  - Proof of Acceptance – Certificate of Mailing
  - Mail Delivery Visibility

Protect high-value mail with proactive alerts that indicate a possible mail-theft or mail diversion related event.

When high-value mail, such as checks, credit cards, ID cards, government payments, gift cards, or regulatory notices, ends up in the wrong hands, the costs are high.

GrayHair Software can help you better identify and understand anomalies that could indicate a mail theft-related event, including when high-value mail is redirected to a new address and when delivery is not progressing in the time frame it should.

Reduce wait times, improve customer satisfaction, and empower your call center with real-time mail tracking data.

Give your call center agents the tools they need to quickly and efficiently respond to customer inquiries about mail delivery.

Our solution provides near real-time access to mail piece tracking data, enabling representatives to pinpoint the exact location of a piece and provide accurate status updates. This reduces call handling times, minimizes follow-up calls, and ultimately enhances customer satisfaction.

Inform and update clients about the delivery journey of their mail pieces to boost satisfaction and reduce risk.

Clients often experience uncertainty and frustration regarding the delivery of important mail.

This leads to inquiries and potential dissatisfaction.

The solution? Provide timely and accurate information about the delivery journey to better manage expectations and enhance client relationships.

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POSTAL UPDATES

Postal Updates

The United States Postal Service Board of Governors held an open meeting on May 9th, 2025. They highlighted the Postal Service’s 250 years of operation and the current economic challenges, including cost control, revenue growth, and infrastructure modernization.

David Steiner Appointed 76th Postmaster General

From the USPS Corporate Affairs Website Postal Service Board of Governors appoints David Steiner to be 76th Postmaster General and CEO of the United States Postal Service The U.S. Postal Service Board of Governors today announced that they have chosen David Steiner to...

Stamp Out Hunger with the USPS Annual Food Drive

USPS annual food drive is schedule for Saturday May 10th, 2025. The event which began in 1993 is the country’s largest single-day food drive.

GrayHair Software Launches New Website

Check back often for links to new stories, white papers and mailing resources. Please drop us a note with any feedback on how we can improve our efforts to support you.

USPS Informational Webinars on Service Standard Changes

The new service standard changes took effect April 1st, 2025. The new measurement is using a 5-D to 5-D versus the less granular 3-D to 3-D. Phase one of this change will be adding in an additional day into single piece First-Class mail that is entered more than 50 miles from an origin Regional Processing and Distribution Center (RPDC) and non destination entered Marketing Mail and Periodicals.

New Mailing Standards for Domestic Mailing Services Products

The Postal Service, published on May 1st in the Federal Register a proposed rule for the structure changes as part of the proposed July 2025 postage increase. A final rule will be published once the Postal Regulatory Commission approves the R2025-1 Market Dominant rate change.

Search for a new Postmaster General (PMG) – could the wait be over?

This is the first National Postal Forum in my recollection in which we did not have a permanent Postmaster General (PMG) in office. There have been transitional periods in USPS leadership – such as when acting PMG is in place due to retirement, resignation, or before a successor is officially named, but historically that replacement has been named prior to the NPF.

Takeaways from the National Postal Forum 2025

Last week concluded a very successful National Postal Forum in Nashville, TN. GrayHair participated in six sessions at the forum on topics of Address Quality, Hot topics in Mail, Bridging the Gender Gap with leadership tips, and working with Postal and Client Data at Scale.

Upcoming Industry / Postal Events

Save the dates for the upcoming industry / postal events!

Defining the “Perfect” Mailing Address

Defining the "Perfect" Mailing Address A well-designed address database is the bedrock of address quality.What exactly constitutes a “perfect” address? It might seem like a simple question, but the answer is more nuanced than you might think. The concept of a...

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Infographic: Just-In-Time Address Hygiene

Jul 19, 2023 | Address Data Quality

When you have the most accurate addresses in your database, you’re able to deliver better mailing campaigns. That means you’ll be able to increase response rates, reduce undeliverable mail, and save money. The best way to ensure an up-to-date database is to clean your lists right before printing.

Download the infographic to see how Just-In-Time Address Hygiene works.